Marketing Business Analyst

Key Skills

AWS, CircleCI, Java Programming, Marketo, Python Programming, R Programming, SQL

Job Description

Job summary

This is an opportunity to join a marketing operations team dedicated to improving measurable outcomes, and converting today's prospects into AWS customers.

As the Marketing Analyst you will work across the AWS Marketing organization. We are seeking a highly curious, passionate, and data-driven individual who can dive deep to optimize performance and solve problems for stakeholders across the region, while creating bar-raising reporting experiences. This role demands a motivated self-starter who’s able – and wants to – operate in a lean, fast-paced organization that scales quickly. The ideal candidate possesses an in-depth reporting and data background in order to help unlock insights around marketing performance and impact across programs, strategies, and datasets. You will be expected to be an active voice in our leadership discussions as we make decisions on our priorities and goal-tracking based on customer behavior, and business analytics dashboards and analyses that you conceive and create. You should be comfortable operating within and presenting recommendations to an executive audience.

The analyst will work closely with cross-functional marketing teams, data engineering, BI/analytics, and finance teams. The right candidate builds experiences that help marketers unlock insights across levels, geos and verticals, systematically manages a backlog of reporting enhancements and a portfolio of innovative reporting projects, and possesses the proven ability to work effectively and earn trust in a fast-paced, high-pressure entrepreneurial environment.

About Us

Inclusive Team Culture

Here at AWS, we embrace our differences. We are committed to furthering our culture of inclusion. We have twelve employee-led affinity groups, reaching 40,000 employees in over 190 chapters globally. We have innovative benefit offerings, and host annual and ongoing learning experiences, including our Conversations on Race and Ethnicity (CORE) and AmazeCon (gender diversity) conferences. Amazon’s culture of inclusion is reinforced within our 14 Leadership Principles, which remind team members to seek diverse perspectives, learn and be curious, and earn trust.

Work/Life Balance

Our team puts a high value on work-life balance. It isn’t about how many hours you spend at home or at work; it’s about the flow you establish that brings energy to both parts of your life. We believe striking the right balance between your personal and professional life is critical to life-long happiness and fulfillment. We offer flexibility in working hours and encourage you to find your own balance between your work and personal lives.

Mentorship & Career Growth

Our team is dedicated to supporting new members. We have a broad mix of experience levels and tenures, and we’re building an environment that celebrates knowledge sharing and mentorship. We care about your career growth and strive to assign projects based on what will help each team member develop into a better-rounded professional and enable them to take on more complex tasks in the future.

Location: This position can be located in an Amazon/AWS U.S. Corp office based in the following locations: New York, NY, Arlington, VA, Seattle, WA, San Francisco, CA, Phoenix, AZ, Atlanta, GA, Chicago, IL, Boston, MA, Nashville, TN, Austin, TX and Dallas, TX. Amazon will provide relocation assistance from within the US only to these locations.

Key job responsibilities

• Establish metrics, and ways to measure and track those metrics, related to adoption of AWS services
• Define analytical approaches and metrics strategy to uncover new customer insights
• Lead goal-setting and forecasting exercises
• Look around corners to identify and execute on future-facing strategic and quantifiable opportunities to enable growth for the marketing organization
• Design, help build, and maintain automated reporting, dashboards, and analyses to enable our team to self-service 80% of data needs, allowing you to focus on answering hard and ambiguous problems
• Design, contribute to, and drive experiments to form actionable recommendations. Present to business leaders in both ad-hoc forums and routine monthly and weekly business reviews to drive decisions
• Deliver timely, accurate and professional technical assistance to internal colleagues. Have the ability to dive deep in their understanding of AWS Sales and Marketing, and how their needs can be met with existing (and new) metrics and insights
• Partner with stakeholder groups across marketing and sales to share insights and data.
• Create training (in-person/on-demand) and documentation materials to enable the usage of reports.
• Develop a deep understanding of AWS’s vast data sources and know exactly how, when, and which data to use to solve particular business problems
• Have familiarity with Salesforce reporting, dashboards, goal-setting and opportunity management

BASIC QUALIFICATIONS

• Bachelor's Degree in business, marketing, statistics or related subjects
• 5+ years experience in business development, business intelligence, product management, analyst, operations or product support roles
• Effective presentation of information and excellent communication skills for responding to managers and coordinating with team members.
• Experience managing and building a portfolio of Tableau reports and dashboards

PREFERRED QUALIFICATIONS

• 5+ years experience in an analyst role at an enterprise-level B2B technology products or services company
• 5+ years experience in datasets across Salesforce CRM/lead gen, Marketo/digital marketing, budget/finance, and work management capacity planning
• Advanced ability to work in Excel with pivots/formulas/scripts
• Experience conducting training to help users understand reports and metrics
• Advanced knowledge of SQL
• In-depth reporting knowledge of Salesforce objects (lead/contact, opportunity, account, etc.)
• Track record of defining and modifying metrics and supporting forecasting initiatives
• Experience working with and understanding the cadence and needs of a sales operations organization
• Understanding of/familiarity with marketing attribution models (full circle insights, bizible, Marketo Revenue Analytics) and Account-Based Marketing (ABM).
• Familiarity with the Sirius Decisions Demand Waterfall
• Experience with AWS tools like Redshift
• Familiarity with R or Python