Marketplaces Business Intelligence and Optimization Lead

Key Skills

Analytical and Problem solving, Business Intelligence, Data Analysis, Data science techniques, Data Visualization, Effective communication skills, Leadership Skill, Marketplace, Microsoft-Excel, Optimization, PowerBI, Statistics

Job Description

About the Role:

This role is focused on optimizing the online sales channel in Amazon, maintaining data quality, generating advanced reports with actionable insights. You will be responsible for curating and ensuring the accuracy of datasets, which in turn enables the creation of insightful, advanced reports. By analyzing user behavior, sales trends, and Amazon-specific performance metrics, you will provide HP with the data-driven insights needed to enhance customer experience, improve SEO, and boost conversion rates on the Amazon platform. Your expertise and efforts will be instrumental in driving incremental sales and market share on strategic HP product categories, solidifying HP's position as a leading technology brand on Amazon.

Responsibilities:

• Market Research: Stay up to date on industry trends and competitive intelligence. Will use this information to make recommendations for staying competitive in the e-commerce space.
• E-commerce Optimization: Collaborate with cross-functional teams to optimize the e-commerce platform, including product pages, user experience, and conversion funnels, to maximize sales and customer satisfaction.
• SEO Analysis: Track and improve the brand’s SEO performance by conducting keyword research, on-page optimization, and monitoring content health.
• Data Quality Assurance: Ensure data accuracy, integrity, and consistency within the e-commerce database. Identify and resolve data-related issues.
• Advanced Reporting: Create advanced, automated, and interactive reports and dashboards in Excel, Power BI, or similar products to track e-commerce KPIs, such as traffic, sales, and conversion rates and provide regular updates to stakeholders and leadership.
• Data Analysis: Collect, organize, and analyze e-commerce data to identify trends, opportunities, and areas for improvement. Use data to inform decision-making and create compelling executive presentations that effectively communicate valuable insights.
• Testing: Plan, implement, and analyze tests to optimize website elements, advertising campaigns, and product pages. Use results to improve performance.
• Predictive Analytics: Use historical data to create predictive models and forecasts for inventory management and demand planning.
• Cross-functional Collaboration: Work closely with marketing, sales, and product development teams to align data insights with business objectives.

Qualifications:

• Bachelor's degree in a related field (Business, Marketing, Statistics, or Data Science).
• 4-6 years’ experience in e-commerce data analysis and optimization.
• Proficiency in Excel and Power BI for creating advanced reports and dashboards.
• Strong analytical and problem-solving skills.
• Familiarity with SEO best practices, content optimization and A/B testing.
• Proven ability to manage multiple projects in fast-paced, deadline driven environment.
• Knowledge of data visualization tools and techniques.
• Excellent communication and presentation skills.

About HP

You’re out to reimagine and reinvent what’s possible—in your career as well as the world around you. So are we. We love taking on tough challenges, disrupting the status quo, and creating what’s next. We’re in search of talented people who are inspired by big challenges, driven to learn and grow, and dedicated to making a meaningful difference.

HP is a technology company that operates in more than 170 countries around the world united in creating technology that makes life better for everyone, everywhere.