Marketing Data Analyst

Key Skills

Data Analytics, Data Visualization, Marketing analytics, Optimization, PowerBI, QlikView, SQL, Tableau

Job Description

Responsibilities:

• Applies subject matter expertise and acts as conduit between media, data infrastructure, data sciences and marketing teams.
• Exercises significant independent judgment to formalize goal setting and success measurement process for campaigns and digital projects. 
• Provides expertise to utilize and help optimize marketing dashboards and data models.
• Manages data integrity, data accuracy and testing processes.
• Partners with internal and vendor support teams to report and resolve data/campaign discrepancies. 
• Advocates for data and analytics needs in markets and countries.
• Exercises significant independent judgment to provide senior teams actionable recommendations and strategic plans based on analytical research.

Knowledge & Skills:

• Experience in marketing/sales strategies, analyzing data and identifying insights to optimize and develop campaigns, identifying opportunities to improve campaign performance, increasing knowledge of our audiences and answering key marketing & business questions.
• SQL experience working with large customer and transactional databases.
• Well versed in Data visualization software (e.g. Tableau, QlikView, PowerBI, Datorama).
• Provide senior leaders/owners actionable recommendations and strategic plan based on analytical research.
• Experience in working collaboratively with cross-functional teams to develop appropriate analytical models and identify incremental revenue margin/ productivity opportunities.

Impact/Scope:

• Lead cross-country data-driven actionable planning with high degree of complexity involved in terms of customer or cross-function touchpoints.
• Manage large scale of cross-function/ cross-country marketing investment and programs.
• Influence marketing investment to strategic programs to optimize revenue and margin.
• Provide thought leadership in statistical & analytical modeling to optimize revenue and margin across product/services/solution portfolio.

Complexity:

• High – Extensive cross- functional/cross-organizational senior management interface; deals with complex strategic issues.

Education & Experience:

• Bachelor Degree or equivalent in Statistics, Engineering, or Computer Science.
• 7+ years of work experience in related field.

About HP

You’re out to reimagine and reinvent what’s possible—in your career as well as the world around you.

So are we. We love taking on tough challenges, disrupting the status quo, and creating what’s next. We’re in search of talented people who are inspired by big challenges, driven to learn and grow, and dedicated to making a meaningful difference.

HP is a technology company that operates in more than 170 countries around the world united in creating technology that makes life better for everyone, everywhere.

Our history: HP’s commitment to diversity, equity and inclusion – it’s just who we are.

From the boardroom to factory floor, we create a culture where everyone is respected and where people can be themselves, while being a part of something bigger than themselves. We celebrate the notion that you can belong at HP and bring your authentic self to work each and every day. When you do that, you’re more innovative and that helps grow our bottom line. Come to HP and thrive!