Manager of Customer and Portfolio Marketing – Personal Systems

Hewlett-Packard Company
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Job Description

Within HP’s PC division, the marketing team is looking for a seasoned marketer who has shown they can drive development and execution of business building marketing strategies. You’ll be leading Pan PS Marketing initiatives and campaigns to drive growth across our PS portfolio of sub-brands, products and services with creative, customer centric portfolio marketing strategies. You will provide insights and foresight based on understanding of markets, customers, needs and business opportunities.

The ideal candidate will have experience cutting through silos and across an organization to guide, align and deliver successful execution of initiatives. They need to be creative, persuasive, have strong analytical skills and a passion for customer centric insights.

Reporting to the Director of Customer and Portfolio Marketing, PS, you’ll work with a team of marketing professionals based around the world to bring your strategies to bear on the business.


  • Help craft an inspiring and dynamic portfolio marketing strategy, positioning and messaging architecture that is unique and sets HP apart from the competition.
  • Champion a data driven/customer insight led approach to optimizing the portfolio, sub brands and products.
  • Demolish barriers and silos to create one view of the ‘truth’ of a customer centric portfolio design and execution.
  • Develop and evangelize simple/clear assets that outline the positioning, narrative, and messaging to drive common, globally understood positioning and value propositions across teams and markets.
  • Partner with Marketing and the Business Units to build a global marketing vision and strategy for the HP PS portfolio to build a distinct, differentiated, and relevant positioning for the sub brands and products with key target audiences.
  • Uncover trends, whitespaces that will help unlock untapped opportunities for the brand.
  • Strategically prove concepts that will expand brand to new offerings for possible inclusion in the portfolio.
  • Develop and maintain strong relationships with Alliances to transform partnership for mutual benefit.
  • Work closely with the CO to drive efficient strategies, manage budgets, support revenue generation and sales growth with a market centric approach.

Cultivate excitement internally for our team’s efforts. 

Knowledge and Skills

  • Minimum of 8 years in B2C and B2B marketing roles, ideally with some background in Customer Experience and/or Customer Insights.
  • Someone with experience in or extreme curiosity about Artificial Intelligence and uncovering what it can and will do for people.
  • Imagination coupled with relentless results-orientation.
  • Expertise in brand positioning, portfolio design and delivery, campaign creation and execution.
  • Experience in working closely with GTM teams to design and deliver with relevant impact.
  • Storyteller, narrator, crafter of connections.
  • Experience in gathering, analyzing, and galvanizing data and uncovering the revelatory insights.
  • Agile, flexible, adaptable, and comfortable navigating ambiguity
  • A collaborative leader who is experienced and comfortable working in a matrix structure.

HP offers a comprehensive benefits package, including:

  • Dental insurance
  • Disability insurance
  • Employee assistance program
  • Flexible schedule
  • Flexible spending account
  • Health insurance
  • Life insurance

HP US Benefits Guide for Recruiting:

About HP

You’re out to reimagine and reinvent what’s possible—in your career as well as the world around you. So are we. We love taking on tough challenges, disrupting the status quo, and creating what’s next. We’re in search of talented people who are inspired by big challenges, driven to learn and grow, and dedicated to making a meaningful difference.

HP is a technology company that operates in more than 170 countries around the world united in creating technology that makes life better for everyone, everywhere.

Our history: HP’s commitment to diversity, equity and inclusion – it’s just who we are. From the boardroom to factory floor, we create a culture where everyone is respected and where people can be themselves, while being a part of something bigger than themselves. We celebrate the notion that you can belong at HP and bring your authentic self to work each and every day. When you do that, you’re more innovative and that helps grow our bottom line. Come to HP and thrive!

Company Info.

Hewlett-Packard Company

The Hewlett-Packard Company, commonly shortened to Hewlett-Packard or HP, was an American multinational information technology company headquartered in Palo Alto, California, that developed and provided a wide variety of hardware components, as well as software and related services to consumers, small and medium-sized businesses (SMBs) and large enterprises.

  • Industry
    Information Technology,Computer software,Computer hardware
  • No. of Employees
  • Location
    Palo Alto, California, USA
  • Website
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