NA Gaming Performance Marketing PM

Key Skills

Analytical and Problem solving, Data science techniques, Digital Marketing, Ecommerce, Management, Optimization

Job Description

The Gaming Performance Marketing Program Manager is a self-starter who will take the initiative to lead cross functionally to optimize performance across campaign and growth models to elevate business impact, meet our KPIs, and grow the Gaming business in North America. This role will balance digital creative mastery with the ability to strategically lead and execute experimentation across audiences, channels, platforms, creative/messaging, and user journey experience to further optimize conversion and cross-selling.

To be successful in this role, you should have experience in agency management, cross functional leadership, performance and/or growth marketing, and digital advertising. Gaming industry knowledge is a strong plus.

Responsibilities:

• Translate business priorities into marketing plans that deliver impact to business and develops marketing plan budgets.
• Leverage market insights and category product roadmaps to develop customer segmentation and audience strategies to differentiate HP Gaming in customer journey and identify growth opportunities.
• Work within a cross functional team (Media, Data Science, Social, Dot.com, Retail Marketing) to execute product launches and drive product conversions with a focus on LTV, CAC, and marketing attribution.
• Manage and lead execution of data driven media and creative experimentation to drive customer acquisition and product growth flywheels across PCs and peripherals.
• Analyze data to monitor media performance and unit and revenue performance and uncover areas for improvement.
• Prepare and present recommendations, reports, and findings during operational workshops and executive meetings.
• Direct/supervise the development and deployment of NPI and campaign goals and benchmarks and results measurement using appropriate marketing metrics.
• Build effective working relationships with agencies and vendors and provide direction in executing campaign deliverables.

Knowledge & Skills:

• Knowledge of marketing principles, practices, and tools with a focus on digital/performance marketing.
• Knowledge of digital marketing platforms (media, social, e-commerce) and customer journeys.
• Solid project management skills- ability to lead and collaborate with cross-functional partners, prioritize high impact activities, an keep complex projects moving forward.
• Solid agency management experience to translate strategy to creative outputs.
• Must have experience in testing and iterating, using data to improve customer acquisition and conversion.
• Understanding of e-commerce environment and user experience optimization towards conversion.
• Solid strategic thinking, attention to detail, and ability to manage complexity and urgency.
• Negotiation and influencing, consensus-building, and problem-solving skills.
• Flexibility and the ability to be nimble and pivot when changes occur rapidly.

Impact/Scope:

• Moderate- Deals with moderately complicated strategic/tactical issues.

Complexity:

• Moderate- Some senior management interface; frequent cross-functional/ cross-organizational interaction on execution of tactics.

Education & Experience:

• Bachelor’s degree or equivalent (Master’s degree or equivalent preferred)
• 5+ years in Campaign and/or Performance Marketing with successful track record in optimizing campaigns and experimentation

About HP

You’re out to reimagine and reinvent what’s possible—in your career as well as the world around you. So are we. We love taking on tough challenges, disrupting the status quo, and creating what’s next. We’re in search of talented people who are inspired by big challenges, driven to learn and grow, and dedicated to making a meaningful difference.

HP is a technology company that operates in more than 170 countries around the world united in creating technology that makes life better for everyone, everywhere.

Our history: HP’s commitment to diversity, equity and inclusion – it’s just who we are. From the boardroom to factory floor, we create a culture where everyone is respected and where people can be themselves, while being a part of something bigger than themselves. We celebrate the notion that you can belong at HP and bring your authentic self to work each and every day. When you do that, you’re more innovative and that helps grow our bottom line. Come to HP and thrive!