Marketing Data Science Intern

Hewlett-Packard Company
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Job Description

Title: Marketing Data Science Intern

Description:

This internship is with the Marketing Data Sciences team at HP Inc. The team supports the Print/PS businesses through Marketing attribution modeling, audience strategy, decision science, customer intelligence, data infrastructure and reporting. The ideal internship candidate should have strong problem solving and analytical skills. This individual will be expected to work with various corporate data assets, be proficient in data modeling and visualization, utilize multiple data analysis tools, and work across multiple teams to help solve marketing decision problems. This position provides an end-to-end experience in media campaign strategy, from understanding stakeholder needs in a media brief to creating a digital media audience strategy to building a measurement model to quantify results from a media campaign. 

Education and Experience:

  • Obtaining a BS or MS; preferably in Computer Science, Engineering, Statistics, Math or a similar STEM field

Knowledge and Skills:

  • Strong SQL and database skills
  • Knowledge of Python, R or similar programming language
  • Strong data analysis skills and ability to extract and key business insights
  • Strong knowledge of marketing principles, practices, tactics and tools preferred
  • Self-motivated with strong problem-solving skills and ability to work independently
  • Good English written/oral communication and presentation skills
  • Strong collaboration skills

Company Info.

Hewlett-Packard Company

The Hewlett-Packard Company, commonly shortened to Hewlett-Packard or HP, was an American multinational information technology company headquartered in Palo Alto, California, that developed and provided a wide variety of hardware components, as well as software and related services to consumers, small and medium-sized businesses (SMBs) and large enterprises.

  • Industry
    Information Technology,Computer software,Computer hardware
  • No. of Employees
    62,000
  • Location
    Palo Alto, California, USA
  • Website
  • Jobs Posted

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