Director, Yield Management (Director, Data Science)

Key Skills

Java Programming, Leadership, Python Programming, SQL, Scala Programming, Machine learning techniques, Data science techniques, TensorFlow, Scikit-learn, R Programming, SPARK Programming, KPIs, VR/AR frameworks

Job Description

At Walmart, the customer is always #1. Since the first Walmart store opened in 1962, we've kept our customers at the center of everything we do. At Walmart Connect, we connect brands more meaningfully in customers’ everyday lives to accelerate shared growth. We work alongside some of the most talent people and best brands to engage with more than 150M households who shop with us. Does the idea of working for one of the fastest-growing, Fortune 1 company digital advertising platform providers excite you? This is a unique opportunity to join a high growth business within the largest company in the world.

We are dedicated to driving measurable outcomes for our suppliers, merchants, stores, GMs, brand advertisers, and agencies. Our full funnel ad solutions leverage Walmart’s in-store and online data, extensive reach, and to provide measurable results for our clientele. With a range of flexible pricing and buying models, including self-service; these solutions help businesses build brand awareness, engage with Walmart consumers, and convert Walmart consumers to shoppers.

Walmart Connect is seeking an experienced leader to run Yield Strategy and Monetization in our San Bruno, CA or Hoboken, NJ office. We are looking for an individual who sets a vision and realizes that vision through a combination of strategic and operational chops. You love digging into data, troubleshooting, learning new technologies and solving difficult problems. As the Director of Yield, you will be responsible for looking for new and creative ways to maximize revenue of our ad products across all of WMC’s Display, Search and In-store properties. As a member of the Walmart Connect team, you will work alongside groups of industry experts in a rapidly and exponentially growing business.

You will partner closely with Campaign Optimization, Sales Center of Excellence, Revenue Operations, Business Operations, Product and Sales to roll-out new products, features, and integrations. You will become an expert in Walmart's omni-channel solution, using Walmart’s proprietary data, to create the right pricing strategy and strive to get accurate inventory forecasts.

Responsibilities

• Provide vision, leadership, manage and run the Yield Management team
• Provide ongoing support for monetization through pricing strategy development, price guidance enforcement, inventory management, support for new systems integrations, monetization analysis/strategy efforts and beyond
• Coordinate with cross-functional partners including Campaign Optimization, Creative, Sales Center of Excellence, Revenue Operations, Business Operations, Product and Sales
• Interface with management at all levels of seniority to identify trends and drive initiatives related to pricing, inventory management and ad product development
• Collaborate with cross functional groups including Revenue Ops, Product, Strategy, Sales and Finance to identify pricing and revenue opportunities
• Create business and pricing rules based on market value, inventory supply/demand, targeting, etc.
• Manage inventory allocation and pricing function for all ad products and sponsorships
• Employ in-depth understanding of ad functionality, availability/supply and demand, and delivery mechanism to establish market rate card and pricing of custom ad packages
• Analyze seller behavior to identify trends and optimize pricing
• Partner with Campaign Optimization and Campaign Management to make optimization trade-offs and define prioritization process
• Analyze and understand inventory levers and patterns
• Identify new ways to grow inventory with our data-focused/audience-driven business
• Collaborate with the WMC teams to provide inventory (supply) dashboards and highlight revenue risks proactively
• Establish team goals and work with direct reports to execute, measure progress, and share results
• Recruit, develop, mentor, and inspire a high-performance team of Yield specialists
• Establish team goals and KPIs and motivate your team to execute, measure progress, and share results
• Define metrics relevant to measure the performance of the team and evangelize with cross-functional teams and management
• Build productive and positive relationships across the organization at all levels to drive influence
• Provide mentorship, guidance, and career development to a team of inventory and pricing analysts.

Minimum Requirements

• 8-10+ years of experience in Yield Management; experience in Revenue Operations, Digital Ad Operations (Ad Ops) or Media Buying is a plus
• Bachelor's degree or related work experience 
• Demonstrated ability to recruit, manage, lead, and mentor a high-performance team
• A great depth of understanding on the online advertising industry: desktop, mobile (web/in-app), on display, video and search
• Fluency in the language of digital media and online measurement: impressions, CTR, CPMs, STR, Fill rates, unique users, page views, visits, viewability, demo comps, etc. 
• Highly proficient in digital ad server technology (e.g., Google Ad Manager), Demand Side Platforms (e.g., AppNexus, DV360), SaaS platforms and data measurement
• Highly organized, exceptional attention to detail and follow through
• Demonstrated ability to thrive in a fast-paced environment while managing multiple projects and tight deadlines
• Strong knowledge of campaign lifecycle management, media planning, ad sales process, trafficking, QA, performance analytics/ reporting
• Ability to thrive in ambiguity and often lack of clarity
• Strong business communication skills, both written and verbal; with ability to communicate / present to Sales teams and at the leadership level

Passion for digital media and advertising technology 

#WMC

Minimum Qualifications...

Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.

Option 1: Bachelors degree in Statistics, Economics, Analytics, Mathematics, Computer Science, Information Technology or related field and 6 years' experience in an analytics related field.
Option 2: Masters degree in Statistics, Economics, Analytics, Mathematics, Computer Science, Information Technology or related field and 4 years' experience in an analytics related field.
Option 3: 8 years' experience in an analytics or related field

Preferred Qualifications...

Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.

Data science, machine learning, optimization models, PhD in Machine Learning, Computer Science, Information Technology, Operations Research, Statistics, Applied Mathematics, Econometrics, Successful completion of one or more assessments in Python, Spark, Scala, or R, Supervisory experience, Using open source frameworks (for example, scikit learn, tensorflow, torch)