Sr Data Scientist, Measurement Science, Marketing Data Science

Key Skills

Apache Hadoop, C Programming, C++, Data science techniques, Java Programming, Machine learning techniques, MapReduce, Python Programming, PyTorch, R Programming, Scala Programming, SQL, TensorFlow

Job Description

What you'll do...

Sr Data Scientist, Measurement Science, Marketing Data Science

Walmart Connect is building a robust in-house advertising business that’s key to Walmart’s growth strategy. We partner closely with brands on strategies and solutions that harness Walmart’s unparalleled omnichannel influence. We deliver relevant retail ads and experiences that connect our customers with the brands and products they love. And we use Walmart’s proprietary online and in-store data, encompassing 95% of American households, to measure campaign-correlated sales on our site and in our stores.

We are seeking an experienced data science individual contributor to enable deep insights and capabilities to our clients through advanced analytics and machine learning techniques (e.g. predictive modeling, segmentation, etc.)

Responsibilities

• Perform hands-on modeling and complex analyses using Python, SQL and/or R
• Build and enhance media mix models to connect the impact of marketing tactics and business short-term and long-term outcomes
• Run optimization and simulation scenarios to help provide the marketing investment and allocation recommendations Marketing leadership and CMO
• Present media mix insights to different levels of senior clients
• Explain complex modeling approaches in simple terms and develop compelling narratives that connect modeling results with business problems
• Partner with cross-functional team to streamline data science solutions
• Integrate disparate data sources and leverage state-of-the-art analytics best practices in order to deliver integrated actionable insights to partners and senior leadership around digital marketing optimization
• Produce qualitative and quantitative data

Minimum Qualifications

• Bachelors Degree in Statistics, Economics, Operations Research, Engineering, Mathematics, or related field.
• 6+ years of industry experience in data science, measurement, marketing strategy, data analytics.
• Data Science driven consumer insights, shopper insights, marketing insights, market insights; and optimization.
• Strong communication skills to ‘tell a story’ that provides insight into the business
• Proficient coding skills (SQL/Python/R) and database knowledge
• Extensive experience with predictive modeling algorithms
• Strong project management skills, including managing technical resources and multiple priorities & milestones.
• You have a passion for working in a fast-paced agile environment.
• A collaborative mindset and sense of curiosity

Preferred Qualifications

• Master's degree in Statistics, Economics, Operations Research, Engineering, Mathematics, or related field and 4+ years post academic professional experience.
• PhD degree in Statistics, Economics, Operations Research, or related field and 2+ years post academic professional experience.
• Experienced in building market mix and multi-touch attribution models
• Experience with advertising technology platforms Ad servers, DSPs, DMPs, etc.
• Experience with advertising, measurement, and/or digital marketing analytics
• Advanced programming skills with experience of creating Python modules
• Experience with A/B and Multivariate test design and implementation