Director of Marketing - Xofigo

Key Skills

Apache Hadoop, C Programming, C++, Data science techniques, Java Programming, Machine learning techniques, MapReduce, Python Programming, PyTorch, R Programming, Scala Programming, SQL, TensorFlow

Job Description

Bayer is committed to delivering science for a better life by advancing a portfolio of innovative treatments. The company has the passion and determination to develop new medicines that help extend and improve the lives of people living with cancer. Prostate cancer is the second mostcommonly diagnosed cancer in men and a key area of focus for Bayer. The company’s franchise includes two marketed products, XOFIGO (radium-223) and NUBEQA (darolutamide). XOFIGO (radium-223) is a key growth brand for Bayer Pharmaceuticals, currently helping many men with prostate cancer with the opportunity to help many more. We also have several compounds in development. Bayer is focused on addressing the unique needs of prostate cancer patients, providing treatments that extend their lives throughout the different stages of the disease and allowing them to continue their everyday activities, so that they can live longer, better lives. The Director of Marketing – XOFIGO is an exciting opportunity for a high-energy individual interested in driving strategic marketing initiatives for a key Bayer growth brand in oncology. The Director of Marketing will contribute to the management of the brand in the US through the planning, development, and implementation of strategic and tactical plans to achieve target sales and profit for XOFIGO.

YOUR TASKS AND RESPONSIBILITIES

The primary responsibilities of this role, Director Marketing Xofigo, are to:

• Grow Xofigo in mCRPC by:
• Shaping the overall Xofigo multichannel marketing strategy across Group Purchasing Organization (GPOs), Health Care Provider (HCPs), patients, and digital/non-personal;
• Leading media/digital planning and strategy efforts;
• Developing and executing digital and non-personal tactics;
• Enhancing and evolving branded and non-branded websites consistent with brand strategy;
• Leading the evolution and expansion of machine learning to drive brand growth;
• Leveraging machine learning to enhance sales rep alerts and nonpersonal promotion while ensuring robust analytics are in place to measure results;
• Leading key initiatives to drive growth with GPO partner(s);
• Rapidly integrating customer insights and New Ways of Working into Xofigo planning and execution to drive growth;
• Collaborating closely with and providing leadership to Data Science and Advanced Analytics and Business Insights teams to ensure robust analytics and research plans are in place/executed;
• Partnering closely with Patient Marketing team in development and execution of focused patient strategy to drive growth;
• Leading partnerships with key agencies;
• Collaborating on joint commercial strategies with cross-functional partners, including Digital/Media Center of Excellence, Sales/other field based teams, Medical, Market Access, etc.;
• Participating in Legal Medical Regulatory (LMR) reviews of critical materials;
• Providing an environment that fosters learning, open communication, teamwork and fun to maintain and expand our high-performing team.

Key working relationships including:

• Xofigo Marketing Team;
• Oncology Regional Marketers;
• Patient Marketing;
• Digital/Media Centers of Excellence;
• Business Insights/Data Science & Advanced Analytics;
• Sales;
• Field Force Excellence;
• Market Access;
• Medical Affairs;
• Marketing Communications;
• Legal, Medical, Regulatory;
• Public Relations;
• Global Marketing;
• Competitive Intelligence.

WHO YOU ARE

Your success will be driven by your demonstration of our LIFE values. More specifically related to this position, Bayer seeks an incumbent who possesses the following:

Required Qualifications:

• Bachelor’s degree;
• At least 10 years of Pharmaceutical industry or equivalent experience, with at least 3 years in marketing;
• Drive for results and ability to lead and deliver through others;
• Proven ability to use analytical skills and critical thinking to diagnose business issues and incorporate into development or adjustment of marketing plans to achieve business results in a self-directed manner;
• Proven ability to leverage interpersonal skills to lead highly matrixed teams and deliver results in a highly matrixed organization;
• Ability to work in a very fast-paced environment and make decisions in ambiguous/uncertain situations;
• Excellent written and verbal communication skills;
• Passion for patients and self-motivation;
• Willingness to travel up to 25% domestically.

Preferred Qualifications:

• M.B.A. or other advanced degree;
• Experience in Oncology and/or Urology;
• Digital marketing experience;
• Pharmaceutical sales experience.

YOUR APPLICATION

Bayer offers a wide variety of competitive compensation and benefits programs. If you meet the requirements of this unique opportunity, and want to impact our mission Science for a better life, we encourage you to apply now. Be part of something bigger. Be you. Be Bayer. 
To all recruitment agencies: Bayer does not accept unsolicited third party resumes.