Associate Manager Digital Data Science

Key Skills

Apache Hadoop, C Programming, C++, Data science techniques, Java Programming, Machine learning techniques, MapReduce, Python Programming, PyTorch, R Programming, Scala Programming, SQL, TensorFlow

Job Description

YOUR TASKS AND RESPONSIBILITIES

The primary responsibilities of this role, Associate Manager Digital Data Science are to:

• Use Machine Learning algorithms to understand behavioral cohorts of consumers, derived from digital media audiences based on combination of lifestyle choices, health conditions and demographics;
• Understand unique path to purchase avenues for Consumer product, Retail and E-commerce channels and contact innovation;
• Create and scale applications to support transition of audience generation from 3rd party market place to first party platforms;
• Deploy and test the impact of dynamic content against scores of audience profiles that are life-style and health condition driven;
• Test, learn and scale;
• Develop short term digital attribution models based on path to purchase while controlling for select market conditions;
• Leverage foundational knowledge and experience in working with various data sources and methodologies in the development of a Consumer Data Platform (CDP) that includes consumer insight and WHO persona development, audience modeling and development and closed loop attribution modeling;
• Leverage core understanding of data landscape and modeling that includes ad exposure and response data, retail & other 3rd party transaction data together with demographics/lifestyle and various 1st party data attributes to build on a 1st party data vision;
• Work closely with Human Truths and Digital Media teams on how to creatively leverage this rich data asset for their respective insight, segmentation, measurement, and activation needs;
• Identify data gaps and advocate for additional data sources to meet unmet marketplace needs;
• Work independently in a virtual, networked environment;
• Deliver project outcomes;
• Build frameworks and quality control mechanisms to ensure highest levels of data integrity;
• Serve as a thought partner for functional counterparts to inform usage of predictive methods/tools for enhancing business units’ needs;
• Identify and build relationships with potential external consulting firms/vendors or parties who may assist in the building of the predictive analytics capability.

WHO YOU ARE

Your success will be driven by your demonstration of our LIFE values. More specifically related to this position, Bayer seeks an incumbent who possesses the following:

Required Qualifications:

• Ability to gather, transform and analyze data to create custom solutions;
• Ability to build effective teams, cultivates innovation, learning and change;
• Ability to demonstrate agility, customer focus, action oriented/drives results, collaborate globally and locally, plan & align and drive stakeholder engagement;
• Ability to effectively manage suppliers;
• Proficient with direct and/or interactive marketing test design including A/B Testing for media;
• Demonstrate history of innovation with emerging ad platforms, data, measurement, or analysis techniques;
• Good Understanding of CDPs role in the market and the broader AdTech/MarTech space;
• Have critical thinking;
• Be capable of generating consistently accurate, useful reports;
• Experience in translating data into actionable insight relevant to marketing program objectives;
• Proficient in integrating multiple data sources (1st-party, 3rd-party,media activity) and utilizing creative analytical approaches to answerclient audience insight or performance questions;
• Fit to Win skills;
• Excellent financial management skills to critically and objectively assess programs and cost investments versus results;
• Ability to streamline operational processes;
• Superior analytical ability, assessing different models and related outputs, with understanding of impact;
• Excellent communication skills;
• Be able to create an environment that encourages innovation and risk taking;
• Strong analytical skills and comfortability with digital programs and platforms, including strong Microsoft Office skills;
• Knowledge of digital strategy development, digital strategies, channels, and measurement/analytics.

Preferred Qualifications:

• Experience with digital consumer data platforms;
• Knowledge of Google Analytics/Social Media Analytics.

Entirely remote jobs that could be performed in Colorado: employees can expect to be paid a salary of approximately $150,000. Additional compensation may include a bonus or commission (if relevant). Additional benefits include health care, vision, dental, retirement, PTO, sick leave, etc.. This salary (or salary range) is merely an estimate and may vary based on an applicant’s location, market data/ranges, an applicant’s skills and prior relevant experience, certain degrees and certifications, and other relevant factors.