Manager, Digital Analytics

Key Skills

Adobe Analytics, Data science techniques, Data Studio, Effective communication skills, Google BigQuery, Google-Analytics, Looker, PowerBI, Tableau, Tealium

Job Description

We use data to enhance the magic of our Guests' experiences to the greatest vacation destinations in the world, including the Walt Disney World Resort in Florida, the Disneyland Resort in California, Hong Kong Disneyland Resort, and the Shanghai Disneyland Resort. We also support businesses such as the Disney Cruise Line, Adventures by Disney, and Disney Vacation Club.

Our team is passionate about using web analytics to capture, analyze and optimize our websites to drive Guest satisfaction and business outcomes.

As the Manager, Digital Analytics you must be an innovative problem solver with a desire for developing and growing a team. You will inspire others and have a dedication for continuous learning in the dynamic space of Digital Analytics.

In this role, you will report to the Sr. Manager, Digital & Travel Operations Analytics.

What You’ll Do

• Manage a team of resources within the digital analytics team focused on web.
• Provide insight from site data and communicate opportunities or issues.
• Ensure that website tracking is accurate by partnering with the implementation specialists.
• Support business unit teams, product management group and other teams with ad-hoc reporting and in-depth website analysis.
• Recommend optimization tactics to improve site performance continuously.
• Manage the compilation and dissemination of regular (e.g., weekly, monthly, quarterly, etc.) reports on performance of the web channel.
• Solicit and collect commentary from product groups.
• Seek opportunities to improve the report processes, data collection, delivery methods, and value.
• Answer requests for success metrics and act as Metrics manager.
• Exercise judgment and interpretation of requests to deliver the appropriate metric with the necessary context.
• Mentor and support casual users/consumers of the metrics.
• Guide data requirements by working with other data management, analytic, technology and business groups within the enterprise to ensure that the data needed is available for analysis.

Required Qualifications & Skills:

• Minimum of 5 years in digital analytics experience.
• Advanced knowledge of Adobe Analytics products.
• Technical understanding of how digital analytics and tag management solutions are deployed and the differences between providers (ex: Adobe, Google, Tealium, Ensighten, etc.)
• Knowledge of Customer Data Platforms
• Deep understanding of segmentation and targeting.
• Experience in actionable analytics and optimization.
• Experience developing reporting and advancing data visualization capabilities with new or existing tools (e.g., Tableau, Looker, PowerBI, DataStudio, Qlik, TIBCO/Spotfire, etc.)
• Ability to derive and present insights from data.
• Ability to lead and develop a small team.
• Experience presenting and communicating with senior leaders and executives.
• Experience in strategic marketing and planning.
• Ability to manage time effectively within a very complex environment.
• Proficient with statistical practices and capabilities
• Deep knowledge of big data practices such as Amazon Web Services, Google Big Query and similar applications

Required Education:

• Bachelor’s degree in advanced mathematics, statistics, data science or comparable field of study; and/or equivalent work experience.

About Disney Parks, Experiences and Products:

The Disney Parks, Experiences and Products segment includes Disney’s iconic travel and leisure businesses, which include six resort destinations in the United States, Europe and Asia, a top-rated cruise line, a popular vacation ownership program, and an award-winning guided family adventure business. Disney’s global consumer products operations include the world’s leading licensing business across toys, apparel, home goods, digital games and apps; the world’s largest children’s publisher; Disney store locations around the world; and the shopDisney e-commerce platform.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with the following business segments: Disney Entertainment, ESPN, Disney Parks, and Experiences and Products. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.