Ad Tech Strategy Manager (Assistant Manager)

Key Skills

Analytical and Problem solving, Effective communication skills, Marketing Strategy, Online Advertising technologies, Product Management, Program Management, Social Media Marketing

Job Description

As an Ad-Tech Strategy Manager, you will play a key role in building cutting-edge and industry-first ad-tech solutions for Hotstar. You will work closely with internal stakeholders like Product, Tech, Operations, Sales & Legal to drive and execute AdTech initiatives and the ad-tech roadmap. You will own, define and communicate the team’s vision and goals with internal stakeholders. You will deep dive into the existing Hotstar Ad Tech stack and identify gaps to improve the overall experience. As an Ad-Tech Strategy manager, you will use data, creativity, and experimentation to constantly improve the ad's product experience. You will work closely with external ad-tech stakeholders like attribution and measurement partners, DMPs, and Ad-tech technology providers to scale the growth of Hotstar’s Ad business. You will program manage initiatives with internal & external partners and work closely with them on their end-to-end experience. An ideal candidate will have strong product or program management experience and a deep understanding of internet technologies, online media, and adtech.

About the team-

We are a set of dynamic and results-driven enthusiasts who know how to enjoy the work. We take charge of programmatic, ad-tech, strategy, Sales, partnership and product. 

Reporting To –Head-Ad Tech Strategy & Partnerships

Key Responsibilities-

• Drive Ad tech initiatives by working closely with internal & external teams
• Define and communicate the Adtech team's vision, frameworks & goals with internal & external teams whilst owning the results.
• Be a subject matter expert on the Hotstar Ad Stack and act as a bridge between Sales, Operations, Product & Tech teams
• Build and maintain close relationships with external Hotstar Ad Tech partners like attribution and measurement providers, DMPs and other Ad tech service providers
• Deep dive into current Ad Tech product offerings and contribute to product development by identifying gaps in the current stack.
• Work closely with Sales & operations teams to troubleshoot on advertiser campaigns.
• Work closely with Data science teams to build rich & real time reporting capabilities
• Drive the development of processes, documents and checklists to ensure operational efficiencies in the ads business
• Use data, creativity & experimentation to constantly improve the ads product experience

Skills & Attributes for Success-

• High degree of ownership and bias for action
• Deep understanding of Ad-Tech, Internet technologies, Online media, and mobile/web
• Experience in Product (or) Program Management
• Experience in working on Ad tech products like Ad Servers, DSPs, SSPs, Nielsen DAR, MOAT, IAS, and other Ad tech solutions
• Excellent problem-solving, analytical, and communication skills
• Ability to understand technical concepts and effectively communicate them to non-technical teams
• Should have the ability to work independently and multi-task while maintaining attention to detail and a high standard of quality
• Problem-solving through product & process interventions 

Preferred Education & Experience-

• MBA, preferably from Tier I/Tier II institutes with 1-3 years of experience.
• 3+ Years experience in online media, internet technologies, or Ad Tech-Programmatic Strategy
• Experience in Product (or) Program Management

About us-

Disney+ Hotstar is India’s leading streaming platform that has changed the way Indians watch their entertainment - from their favorite TV shows and movies to sporting extravaganzas. With the widest range of content in India, Disney+ Hotstar offers more than 100,000 hours of TV Shows and Movies in 18 languages and coverage of major global sporting events. As a mission-driven organization with a relentless focus on our users, we are dedicated to attracting and retaining world-class talent to drive our success.