Director, Content & Brand Insights (ABC/DTS)

Key Skills

Analytical and Problem solving, Data science techniques, Design, Effective communication skills, Marketing Strategy, Planning and organization

Job Description

Responsibilities:

• Oversight and direction of a high-volume, continuously evolving roster of primary research projects in various stages of completion – including project planning/scheduling, vendor communication, questionnaire design/review, link proofing, robust data analysis, and report/presentation creation. Debrief senior programming and marketing stakeholders about research findings and its impact on content renewal and/or marketing priority decisions.
• Consult with creative teams across development, current programming, marketing and scheduling to identify priority research needs and craft solutions to inform business questions and objectives.
• Lead junior team members by establishing priorities, reviewing work, and assessing adherence to timelines.
• Coordinate with research leader(s) on key research priorities, synergistic opportunities, and cross-team collaborations.
• Review available performance metrics for ABC series and competitive set.
• Stay current on ABC scripted and unscripted series creative.
• Communicate with peers across research org to align on business priorities.

Basic Qualifications:

• 8+ years of experience managing content-focused primary research projects in the media/entertainment industry (broadcast/cable/streaming platform, TV studio or network, entertainment research vendor).
• Extensive experience with both quantitative and qualitative primary research methodologies; comfortable navigating complex data sets to craft an insightful narrative.
• Best-in-class storyteller with the proven ability to confidently and concisely present consumer feedback to senior-level executives and creative teams. 
• Highly trusted thought partner who can establish and grow relationships with key internal clients and whose expertise as the ‘voice of the consumer’ is sought out as new business questions arise.
• Strategic problem solver adept at understanding stakeholders’ business objectives, crafting an optimized research approach, and producing rich insight within required time frames.
• Self-starter well versed in managing rapidly changing priorities and tight timelines. 
• Outstanding verbal, written and visual presentation skills.
• Excellent organizational and prioritization skills.
• Strong attention to detail and quality.
• Effective collaborator comfortable working with other research groups to create compelling, holistic stories. 
• Intellectually curious; open to new and innovative primary research methods.
• Strong understanding of content performance metrics across linear TV networks and streaming platforms.
• Expert understanding of evolving content landscape.
• Passionate and knowledgeable about television content and business.

Preferred Qualifications:

• Experience with data science and advanced analytics a plus.

• Bachelor’s Degree or equivalent, preferably in Marketing, Communications, Economics, Psychology or Sociology.

The hiring range for this position in Burbank, CA is $145,040.00 to $199,430.00 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.

About Walt Disney Television:

Walt Disney Television (WDT) redefines the future of media and entertainment. Delivering compelling creative, great storytelling, ground-breaking technology, high-impact marketing and innovative distribution, WDT offers multiple opportunities to build a career that supports entertaining and informing the world. A key unit of The Walt Disney Company, one of the world's most admired vertically integrated media enterprises, WDT includes global live action and animation entertainment, news, owned television stations, and radio. If you've got a passion to join our team of talented professionals we want to hear your story.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with the following business segments: Disney Entertainment, ESPN, Disney Parks, and Experiences and Products. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.