Ads SMB Growth Insights Manager

Key Skills

Big Data Technology, Data Visualization, Effective communication skills, Forecasting, GTM, Microsoft-Excel, Project management, SQL, Tableau

Job Description

The Advertising SMB Growth team is responsible for driving adoption, retention and ultimately revenue growth for the eBay Advertising products portfolio among eBay Small and Medium sized Business sellers. We are a team of hardworking Advertising Growth Advisers located across North America, UK and Europe, we consult eBay sellers on their portfolio of Advertising products to help them succeed on eBay.

In this role, you will be responsible for delivering exceptional business analytics that drive success for our team and operations excellence. Your primary focus will involve developing and providing practical insights derived from analytics to enhance Ads SMB Growth business performance. By gaining a deeper understanding of the key drivers and opportunities within our business, you will help drive revenue growth for eBay Ads products.

You will also be responsible for operations excellence within the Ads SMB Growth team, which include goal and targets setting at team and individual level, activities and performance tracking, book-of-business creation and development of self-service tools to help our Account Managers in prioritisation and optimisation.

We are seeking a highly capable individual who can work autonomously, implement tasks effectively, and thrive in a dynamic, fast-paced environment. This position is pivotal in shaping and completing our long-term strategy for eBay Advertising. As a strategic, tactical, and hands-on role, you will report directly to the global Head of Ads SMB Growth.

Join us in shaping the future of global commerce and be part of a team that inspires innovation, fosters creativity, and promotes diversity and inclusion. Together, we can create an exciting and fulfilling workplace at eBay, where your contributions will make a significant impact.

Responsibilities:

• Support Business Decision making through data driven Actionable Insights
• Work with Business Partners to scope analysis to answer key business questions – challenge their thinking and become a trusted business partner. Help the business prioritise analytical deliverables and manage their expectations.
• Apply your expertise in quantitative analysis and the presentation of data to see beyond the numbers and understand advertising opportunities for the business.
• Create and track quarterly team and individual sales and operational targets.
• Measure and interpret the impact of GTM and sales initiatives with sellers.
• Develop and deliver the business story from the analysis and effectively communicate this to business and finance partners.
• Providing regular updates on business performance to finance, cost, and promotional teams.
• Insight Analytics including, cost estimation, forecasting, target setting, ad-hoc deep dives etc.
• Identify, extract, and analyse relevant information from multiple data sources.
• Lead business cadence and planning process

Requirements:

• 5+ years’ experience as a Business Insights Manager/Insight Analyst/COS preferably within advertising, e-commerce, media, digital marketing, or consultancy environment
• Solid understanding of pay-per-click advertising platforms, preferably with experience in campaign optimisation and performance analysis.
• Proven ability in clearly defining a problem, collating the required information, analysing the results, and presenting findings and recommendations.
• Ability to initiate and drive projects to completion with minimal guidance.
• Strong data modelling skills with commercial business acumen
• Advanced level skills in SQL and Tableau and Excel are a must.
• Experience of working with big data, including data extraction & optimisation techniques, and reporting/visualisation, using data visualisation tools
• Excellent communication skills
• Excellent project management skills
• International travel required as needed

Benefits are an essential part of your total compensation for the work you do every day. Whether you’re single, in a growing family, or nearing retirement, eBay offers a variety of comprehensive and competitive benefit programs to meet your needs. Including maternal & paternal leave, paid sabbatical, and plans to help ensure your financial security today and in the years ahead because we know feeling financially secure during your working years and through retirement is important.

Here at eBay, we love creating opportunities for others by connecting people from widely diverse backgrounds, perspectives, and geographies. So, being diverse and inclusive isn’t just something we strive for, it is who we are, and part of what we do each and every single day. We want to ensure that as an employee, you feel eBay is a place where, no matter who you are, you feel safe, included, and that you have the opportunity to bring your unique self to work. To learn about eBay’s Diversity & Inclusion click here: https://www.ebayinc.com/company/diversity-inclusion/