Omnichannel Insights Specialist

Key Skills

Apache Hadoop, C Programming, C++, Data science techniques, Java Programming, Machine learning techniques, MapReduce, Python Programming, PyTorch, R Programming, Scala Programming, SQL, TensorFlow

Job Description

Why our Customers Need You

Pfizer Worldwide colleagues play a key role in connecting evidenced based, scientific content for our Health care professionals and Patients this enables our colleagues and stakeholders to enable better health and treatment outcomes.

What You Will Achieve

The Omnichannel Insights Specialist (OIS) is a new Senior Manager role which will be core and critical to Pfizer Australia developing an integrated omnichannel engagement model and capabilities. The role will work collaboratively with the ‘Patient & Healthcare Engagement Studio Lead’ and ‘Content & Channel Strategists” to develop a “One Pfizer” omnichannel marketing channel strategy, and with the brand teams and external agencies to jointly develop and implement omnichannel strategies and integrated marketing plans.

The role will execute and implement omnichannel analytics and measurement in support of the growing roadmap of omnichannel capabilities.

How You Will Achieve It

• Active member of Customer engagement/experience/omnichannel team, providing analytics thought leadership and influencing content and channel strategy design
• Develop and execute short and long-term measurement plans for proposed campaigns tactics, partnering with broader analytics team as needed
• Collaborate with internal stakeholders to lead the development of Omnichannel KEY Performance Indicators (KPI’s), reporting and tracking.
• Setup and design A/B testing, case control studies and other deep dive analyses to address business questions related to omnichannel execution and impact
• Drive integration of omnichannel dynamics with broader analytics activities to help paint full picture of commercial execution and customer engagement/experience
• Partners with internal Stakeholders to identify new approaches such as data science technics and new data sources to power omnichannel analytics and activation opportunities
• Lead and collaborate with the therapeutic teams with omnichannel analytics expertise in developing and implementing omnichannel strategies based on analyses of the digital landscape, benchmarks and channel development options that meet the needs of our customers
• Evaluate interaction metrics and customer journeys using analysis tools and support the brand teams with Multi-Channel reporting

Qualifications

• University / Bachelor’s degree or equivalent (data science, business analytics, computer science, mathematics, business administration, marketing, economics or similar). Master’s degree/pharma industry experience preferred.
• Experience in omnichannel marketing analytics and in cross-functional cooperation regarding functions and markets
• Entrepreneurial thinking and the ability as well as motivation to question the status quo and to operate successfully in a matrix organization
• strong communication and negotiation skills
• Project, time management and organizational ability with an understanding of Agile methodology regarding project management
• Prefers relevant knowledge about digital channels and IT experience, especially analytics (e.g. Adobe Analytics, Google Analytics)
• Customer curious mindset and attitude
• Working knowledge of basic HTML, excel, and Keynote/PowerPoint
• Digital agency experience and background preferred
• Experience in user-centered design methods and techniques

Must Have

• University/Bachelor’s degree or equivalent (data science, business analytics, computer science, mathematics, business administration, marketing, economics or similar). Master’s degree/pharma industry experience preferred.
• Experience in omnichannel marketing analytics and in cross-functional cooperation regarding functions and markets
• Strong analytical, interpersonal, and partnering skills
• Ability to understand and influence in a highly matrixed environment
• Demonstrated strategic business planning abilities and superior customer management skills

Nice-to-Have

• Pharmaceutical Industry experience
• Good working knowledge of relevant industry codes of conduct/practice

Additional information:

As part of our commitment to provide opportunities for all colleagues to grow and develop, we encourage colleagues with the appropriate skills and experience to apply

Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.

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