Senior Director, Sales & Marketing Tech - US Commercial

Key Skills

Aartificial intelligence, Agile methodologies, Automation, Design, DevOps, Effective communication skills, Machine learning techniques, Marketing Strategy, Project management, Sales, Salesforce, US Healthcare Recruitment

Job Description

The role will be to build relationships of trust with the BU Digital & Technology leads, be a crucial member of the US Digital & Technology Leadership team and be able to influence and help inform decisions in our global organization into future facing capabilities that drive the business forward. A perfect candidate is seen to being critical to the annual business operations plans.

The role will have deep knowledge and experience of industry technologies, practices and frameworks e.g.

• Multi-Channel and Omni Channel technology capabilities

• Data insights & exploring new data capabilities

• Veeva CRM

• Marketing Cloud, AEM, Tealium & Azure data platforms

• Agile ways of working and ability to influence others to work agile.

• Experience in advanced analytics and advanced segmentation modeling

• Innovative experience penetrating challenging problems within healthcare.

• Strong metrics driven leadership with business growth as key focus

• Experienced in leading culture change & being a culture champion

In addition, the individual must be/are knowledgeable in US Healthcare.

Key Responsibilities:

• Provides leadership & innovation in digital, data, analytics & manages relationships with vendors and partners.

• Supports engineering of Marketing Automation products (email campaigns, websites personalisation, audience segmentation, analytics and decision engines) through technical solution design, implementation & continuous improvement processes.

• Ensures that technical delivery is fully compliant with GSK Security, Quality and Regulatory standards.

• Ensures use of relevant commercial tech / central services and collaborating with service partners in identification and delivery of service improvements.

• Supports Product Owners and product teams to deliver value continuously, fostering and maintaining close links with customers, related Solution groups.

• Pro-actively engages in experimentation and innovation to drive continuous improvement with brand goals.

• Provides leadership and GSK expertise to product Scrum Teams composed of GSK FTEs, strategic partners and software vendors.

• Contributes to release planning and roadmaps working closely with Product Owners.

• Contributes to the advancement and improvement of Agile practices within the organization.

• Cross team delivery: Mastery of complex facilitation and dependency management techniques (cross team, cross department).

Why You?

Basic Qualifications:

• Bachelor’s degree

• 12+ years of professional experience

• Experience in Marketing Automation, Analytics, CDP, Cookies, Tags

• Experience in content personalization and A/B testing

• Experience in delivering business impact through process and Tech enabled solutions

• Experience of vendor management

Preferred Qualifications:

• Master’s degree (MBA)

• Areas of Specialization: Marketing Automation, (email campaigns, websites personalisation, audiences segmentation, analytics and decision engines), Agile development methodology, Value Delivery, Project Management, Digital Marketing Technologies, Digital analytics, DevOps, Healthcare or Pharma experience, Relationships and working experience with tech partners (Google, Apple, MSFT, Salesforce), Tangible results with programs that improved brand sales, Experience in AI/ML and automated segmentation and just in time delivery experience, Advanced analytics capabilities and experience automating those capabilities

• Experience in solution design, programme and product delivery and service management

• Excellent relationship management, strong influencing, and communication skills

• Content knowledge of respective functional area helpful (business operating models, processes & products)

LI-GSK

Why GSK?

Our values and expectations are at the heart of everything we do and form an important part of our culture.

These include Patient focus, Transparency, Respect, Integrity along with Courage, Accountability, Development, and Teamwork. As GSK focuses on our values and expectations and a culture of innovation, performance, and trust, the successful candidate will demonstrate the following capabilities:

• Agile and distributed decision-making – using evidence and applying judgement to balance pace, rigour and risk, governance and control, managing ambiguity and paradox.

• Managing individual performance.

• Creating a performance culture and driving results, prioritisation, execution, delivering performance.

• Setting strategic direction and leading on-going organisational transformation.

• Building a resilient organisation.

• Building strong relationships and collaboration in service of common goals, engaging the organisation and building trusted external networks for mutual benefit.

• Managing P&L and capital allocation.

Please visit GSK US Benefits Summaryto learn more about the comprehensive benefits program GSK offers US employees.

Why Us?

GSK is a global biopharma company with a special purpose – to unite science, technology and talent to get ahead of disease together – so we can positively impact the health of billions of people and deliver stronger, more sustainable shareholder returns – as an organization where people can thrive. Getting ahead means preventing disease as well as treating it, and we aim to positively impact the health of 2.5 billion people by the end of 2030.

Our success absolutely depends on our people. While getting ahead of disease together is about our ambition for patients and shareholders, it’s also about making GSK a place where people can thrive. We want GSK to be a workplace where everyone can feel a sense of belonging and thrive as set out in our Equal and Inclusive Treatment of Employees policy. We’re committed to being more proactive at all levels so that our workforce reflects the communities we work and hire in, and our GSK leadership reflects our GSK workforce.

If you require an accommodation or other assistance to apply for a job at GSK, please contact the GSK Service Centre at 1-877-694-7547 (US Toll Free) or +1 801 567 5155 (outside US).

GSK is an Equal Opportunity Employer and, in the US, we adhere to Affirmative Action principles. This ensures that all qualified applicants will receive equal consideration for employment without regard to race, color, national origin, religion, sex, pregnancy, marital status, sexual orientation, gender identity/expression, age, disability, genetic information, military service, covered/protected veteran status or any other federal, state or local protected class.

Important notice to Employment businesses/ Agencies

GSK does not accept referrals from employment businesses and/or employment agencies in respect of the vacancies posted on this site. All employment businesses/agencies are required to contact GSK's commercial and general procurement/human resources department to obtain prior written authorization before referring any candidates to GSK. The obtaining of prior written authorization is a condition precedent to any agreement (verbal or written) between the employment business/ agency and GSK. In the absence of such written authorization being obtained any actions undertaken by the employment business/agency shall be deemed to have been performed without the consent or contractual agreement of GSK. GSK shall therefore not be liable for any fees arising from such actions or any fees arising from any referrals by employment businesses/agencies in respect of the vacancies posted on this site.

Please note that if you are a US Licensed Healthcare Professional or Healthcare Professional as defined by the laws of the state issuing your license, GSK may be required to capture and report expenses GSK incurs, on your behalf, in the event you are afforded an interview for employment. This capture of applicable transfers of value is necessary to ensure GSK’s compliance to all federal and state US Transparency requirements. For more information, please visit GSK’s Transparency Reporting For the Record site.