Overview
This role is with the Global business services arm of Media Center of Excellence (CoE) at PepsiCo.
In this role, you will play a key role in shaping the future of media measurement strategy for PepsiCo, esp. with focus on building an understanding role of media as key Growth Driver thru ROI and related analytics. You will be a trusted advisor to marketing and Insights leaders across key markets for PepsiCo’s portfolio globally - enabling a range of internal and external stakeholders to leverage media mix as competitive advantage, leveraging measurement, insights, as well as process & technology. You will be responsible for providing thought leadership and advice to set a vision for driving PepsiCo media and content effectiveness thru data-driven strategy. You will also play a key role in developing cross-portfolio, cross-markets media investment optimizations capability, driving the vision through a set of focused, tangible and results-oriented activities. You will work with the Marketing and Insights leadership team globally and within AMESA sector to identify best practices in the industry and across all PepsiCo’s brands, providing support to codify and scale best in-class methods that inspire continuous improvement in marketing effectiveness and ROIs.
You will be expected to demonstrate hands-on expertise in building and application of mix models, attribution analytics, performance measurements through application of Data science and advanced analytics
Responsibilities
Maintenance of existing marketing mix models
Building new marketing mix models
Qualifications
PepsiCo, Inc. is an American multinational food, snack, and beverage corporation headquartered in Harrison, New York, in the hamlet of Purchase. PepsiCo's business encompasses all aspects of the food and beverage market. It oversees the manufacturing, distribution, and marketing of its products. PepsiCo was formed in 1965 with the merger of the Pepsi-Cola Company and Frito-Lay, Inc. PepsiCo has since expanded from its namesake product Pepsi Cola
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