Digital Acquisitions Data Scientist Lead

Key Skills

3D data processing, Adobe Analytics, Algorithms, Analytical and Problem solving, Data Analysis, Data cleaning / Data cleansing, Data science techniques, Finance, Leadership Skill, Optimization, Python Programming

Job Description

The Specialized Analytics Grp Mgr is accountable for management of digital funnel conversion and addressing friction points in the funnel across search, external affiliates, display, and home pages and paid media audience targeting, segmentation and look-alike modeling using 1st, 2nd and 3rd party audiences to acquire incremental qualified prospects. Leads and directs a team of professionals to drive analysis that will be used to drive superior targeting and strategy for credit cards and deposit products (checking, savings, CDs, MMA, etc.). This role will partner with cross functions such as Marketing, Products, Risk and Technology to identify opportunities, problem solve, and implement solutions. Requires a comprehensive understanding of multiple areas within a function and how they interact in order to achieve the objectives of the function. Applies in-depth understanding of the business impact of technical contributions. Excellent commercial awareness is a necessity. Generally accountable for delivery of a full range of services to one or more businesses/ geographic regions. Excellent communication skills required in order to negotiate internally, often at a senior level. Some external communication may be necessary. Accountable for the end results of an area. Exercises control over resources, policy formulation and planning. Primarily affects a sub-function. Involved in short- to medium-term planning of actions and resources for own area. Full management responsibility of a team or multiple teams, including management of people, budget and planning, to include performance evaluation, compensation, hiring, disciplinary actions and terminations and budget approval.

Responsibilities:

• Performance analysis, conversion funnel deep dive, forecasting and budget optimization across all digital channels
• Audience management, targeting, segmentation, look-alike modeling and measurement across paid media channels
• Leverages a variety of tools (e.g. Adobe Analytics, Python, etc.) to help predict, improve, and measure the success of key business to business outcomes
• Incumbents work with large and complex data sets (both internal and external data) to evaluate, recommend, and support the implementation of business strategies
• Responsible for documenting data requirements, data collection / processing / cleaning, and exploratory data analysis; which may include utilizing statistical models / algorithms and data visualization techniques
• Appropriately assess risk when business decisions are made, demonstrating particular consideration for the firm's reputation and safeguarding Citigroup, its clients and assets, by driving compliance with applicable laws, rules and regulations, adhering to Policy, applying sound ethical judgment regarding personal behavior, conduct and business practices, and escalating, managing and reporting control issues with transparency, as well as effectively supervise the activity of others and create accountability with those who fail to maintain these standards.

Qualifications:

• 10+ years of experience
• Adobe analytics experience. Certification would be preferred.
• Knowledge of paid media bidding, audience targeting, and optimization is required
• Financial/Business Analysis and/or credit/risk analysis with ability to impact key business drivers via a disciplined analytic process
• Provide analytic thought leadership
• Manage project planning effectively
• In-depth understanding of the various financial service business models, expert knowledge of advanced statistical techniques and how to apply the techniques to drive substantial business results
• Creative problem solving skills

Education:

• Bachelors/University degree, Master’s degree preferred