Staff / Senior Data Analyst (CMG Analytics)

Key Skills

Apache Airflow, Apache Hive, Data Analytics, Digital Marketing, Effective communication skills, Looker, Machine learning techniques, PowerBI, Presto, Python Programming, QlikView, R Programming, SQL, Tableau

Job Description

The CMG Product Analytics team helps maximize revenue from Coupang's advertising solutions, helping users get value from ads and creating product strategies across the entire advertising business. We unify data to deliver actionable insights, answer complex business questions, and gain a deeper understanding of our customers. We are focusing on Coupang's advertising business on Ecommerce as well as Eats app, and we do this by analyzing KPIs and analyzing the success of A/B and multivariate testing initiatives.

Responsibilities : _

As a Staff/Senior Data Analyst at CMG, you will be responsible for the following tasks.    

• Product and Monetization Strategies : Develop and test different bidding and monetization models and simulate the impact changes can have on revenue.
• Metrics : Provides a set of key performance indicators (KPIs) used to report on product adoption, usage, performance, and churn. Provides visibility to help you understand whether your group's monetization efforts are working.
• Forecasting : Design, maintain and manage inventory and revenue forecasting models as critical components of the revenue optimization process. Analyze sales patterns to identify trends and support financial forecasts.
• A/B Testing : Design, conduct, analyze, and uncover insights from A/B tests to inform and prioritize product iterations. We do this with statistical rigor and conduct cohort studies to answer the “Why?” question about the drivers of test outcomes.
• Tell a Concise Story – When a test is completed, it organizes the test content in a timely, persuasive, and fact-based way to powerfully tell the business “story” behind the data and test results.

Basic Qualification Requirements :

The ideal candidate will have at least three years of experience as an analyst performing advertising data analysis, business analysis, financial analysis, market research, and executive reporting.

• Excellent ability to utilize SQL
• Excellent quantitative analysis skills
• Excellent presentation and communication skills 
• Very systematic and detail-oriented thinking 
• Ability to manage multiple projects simultaneously for multiple stakeholders in a fast-moving organization 
• Bachelor's degree holder

Preferences :

• Experience in advertising technology / advertising (search, display, branding, retargeting, social media, streaming video, etc.), digital marketing, advertising agency, or related domain.
• Ability to use Python or R for statistical analysis
• Hive, Presto, Airflow 
• Holder of a master's degree in technology 
• A person with extensive experience in statistics
• Data visualization (e.g. Tableau, Qlik, Looker, Power BI) 
• machine learning experience

Selection process and instructions

selection process

• Document screening > 1st interview > 2nd interview > Treatment consultation
• The selection process may operate differently for each job and may change depending on schedule and circumstances.
• The selection schedule and results will be individually notified to the email address registered in the application.

Note

• This announcement may close early when recruitment is complete.
• If there are false information in your application, your acceptance may be cancelled.
• Being a veteran or a disabled person does not put you at any disadvantage during the hiring process.
• The position and scope of work may be changed taking into account various circumstances, such as the candidate's overall career and experience. If such changes are necessary, they will be communicated to candidates in a timely manner prior to final notification of acceptance.

privacy policy

• Coupang Group collects and processes your personal information in accordance with the Job Applicant Personal Information Processing Policy (link below).
• https://www.coupang.jobs/kr/privacy-policy