Director, Marketing Experimentation & Decision Science

Coupang, Inc.
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Job Description

As part of the Performance Marketing organization, Marketing Experimentation is a key leadership position implementing the development and roll out of world class performance marketing capabilities. This individual possesses a deep understanding of marketing analytics, testing, measurement and strategic insights.

Key Roles and Responsibilities

  • Lead the Experimentation team providing technical expertise, road maps, workflow process management and prioritization
  • Champion experimentation across the biggest publishers and channels for performance marketing driving data science programs and capabilities with the objective of delivering incremental ROI on money spent
  • Work cross functionally with senior management across the company to drive alignment with objectives and work streams
  • Grow capabilities and influence of the team with constantly delivered ROI
  • Lead in-depth analysis and presentation of insights to various teams and drive changes in measurement and attribution 

Candidate Profile 

  • Proven track record of leading Marketing Science, Experimentation or Insights at one of the top global publishers / platforms
  • Expert knowledge of advanced experimentation techniques that drive a high-volume experimentation environment
  • Excellent stakeholder management skills. A highly effective cross communicator in both written and verbal skills
  • Extensive client facing and senior leadership presentation experience
  • Demonstrated experience in building enterprise roadmap and working with senior leadership to drive alignment.
  • Experience with media budget allocation and optimization is necessary.
  • Expert and strong record in data management, marketing analytics, advanced statistical methods, and Machine Learning techniques.
  • Master’s or Ph.D. degree in an analytical field is a plus (Economics, Machine Learning, Computer Science, Information Technology, Operations Research, Statistics, Applied Mathematics, Econometrics)
  • Experience in the ad or marketing tech industry, or a market research company a plus.

Equal Opportunities for All

Coupang is an equal opportunity employer. Our unprecedented success could not be possible without the valuable inputs of our globally diverse team.

Company Info.

Coupang, Inc.

Coupang is a South Korean e-commerce company based in Seoul, South Korea, and incorporated in Delaware, United States. Founded in 2010 by Bom Kim, the company expanded to become the largest online marketplace in South Korea. Its expansion led the company to the video streaming distribution after the launch of the service Coupang Play. Coupang is often referred to as the Amazon of South Korea, due its position and corporate size.

  • Industry
    E-commerce
  • No. of Employees
    68,000
  • Location
    Jamsil-dong, Songpa-gu, Seoul, South Korea
  • Website
  • Jobs Posted

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