Marketing Analytics Engineer - BI/Reporting

Key Skills

A/B Testing, Data Mining, Docker, KPIs, LookML, Microsoft-Excel, NumPy, Pandas, SQL

Job Description

Who We Are…

When we say, “the stuff dreams are made of,” we’re not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBD’s vast portfolio of iconic content and beloved brands, are the storytellers bringing our characters to life, the creators bringing them to your living rooms and the dreamers creating what’s next…

From brilliant creatives, to technology trailblazers, across the globe, WBD offers career defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves. Here you are supported, here you are celebrated, here you can thrive.

REPORTS TO (Title): Marketing Data Solutions & Analytics Engineering Manager

Your New Role…

The Marketing Analytics Engineer - BI/Reporting (CRM) will help drive CRM and lifecycle strategies through data, testing, and insights. They will help translate complex data into actionable insights through storytelling dashboards and visualizations. They will be responsible for collecting reporting/analysis requirements, working with the engineering team to ensure proper data flows, and partnering with CRM/Lifecycle teams to provide clear strategic recommendations to drive incremental results for WBD Streaming. They are an experienced analytics professional who is truly passionate about marketing and data.

Your Role Accountabilities…

• Lead the CRM analytics and measurement strategies for dedicated lifecycle programs. Analyze CRM funnel KPI’s to identify opportunities to optimize campaign and testing strategies

• Leverage email, push, SMS, and in-app messaging, including the use of personalization and deep-linking to acquire, engage, and retain customer base.

• Develop effective reporting solutions to empower data-driven strategies & decisions for global marketing teams

• Translate and present complex data into actionable insights through analytic deep dives and dashboards.

• Collect reporting/analysis requirements, work with the engineering team to ensure proper data flow, and partner with CRM/Marketing teams to provide clear strategic recommendations to drive incremental results for WBD DTC product(s).

• Performing post campaign analysis to provide strategic insights and recommendations.

• Collaborate with Engagement & Retention Marketing teams on cross channel messaging and strategies to optimize multi-channel campaigns.

• Apply data knowledge to synthesize findings for executive presentations.

Qualifications & Experience…

• 3+ years experience in marketing analytics, with a particular focus on Lifecycle and CRM Marketing

• 3+ years of Business strategy and understanding of how data impacts business goals; a focus on marketing/sales a plus

• 2+ years experience with data visualization; familiarity with Looker and Amplitude a plus

• Strong technical skills are required, including experience with Excel, SQL (LookML a plus), data mining, data visualization, and designing analytics/reporting data layers

• Proficient in CRM data and platforms; familiarity with Braze a plus

• Experience with customer insights, CRM email & push performance, and driving end-to-end lifecycle programs

• Experience developing CRM campaign strategies, executing, measuring, and delivering performance insights

• Strong understanding of testing techniques (A/B, multivariate) and methodologies to advise on best practices, business insights, and recommendations execution and provide actionable next steps

• Self-starter with a team player mindset, capable of seeking out and building the necessary relationships throughout the business to achieve success

• Strong presentation, interpersonal, and communication skills are a must. The ability to communicate effectively with leadership and cross-functional team with the capability of explaining data concepts to users with varying data backgrounds

• Bachelor’s Degree in Business, Computer Science, Marketing, Mathematics, or a related field is preferred

How We Get Things Done…

This last bit is probably the most important! Here at WBD, our guiding principles are the core values by which we operate and are central to how we get things done. You can find them at www.wbd.com/guiding-principles/ along with some insights from the team on what they mean and how they show up in their day to day. We hope they resonate with you and look forward to discussing them during your interview.

The Legal Bits…

Warner Bros. Discovery embraces the opportunity to build a workforce that reflects the diversity of our society and the world around us. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit, regardless of sex, gender identity, ethnicity, age, sexual orientation, religion or belief, marital status, pregnancy, parenthood, disability or any other category protected by law.

If you’re a qualified candidate with a disability and you need a reasonable accommodation in order to apply for this position, please contact us at recruitadmin@wbd.com.