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Our Team: Media Attribution and Analytics
The Media Attribution and Analytics team powers Warner Bros. Discovery’s internal Subscriber Growth and Media group. The team manages the data and analytics for all owned & paid media across linear tune-in and streaming outcomes. Data engineering, products, operations, and advanced analytics all sit within the team to streamline collaboration and create agility. We are an in-house data product team working with big data, including streaming analytics, smart tv and MMPs to measure billions of media impressions weekly. We continually work to enhance the data processing, code, methodologies and products deployed to drive dashboard reporting, multi-touch attribution, media mix models, incrementality, ROI reporting and real-time optimization for streaming and tune-in. Our mission is to power our marketing arsenal driving results across multiple business units. Come join a team that is at the heart of media and data at Discovery.
The Role:
The Big Data Analyst will lead the exploration of media measurement across linear TV and Discovery+ and HBO Max streaming outcomes. Sitting at the intersection of marketing and big data, the role will query/mine vast amounts of data across global media exposures and cost, and viewership and subscription conversions. The analysis will pull from a variety of data sources (structured and unstructured) while leveraging advanced statistical frameworks. The role will provide research trends and insights to improve media efficacy and drive revenue outcomes cross-platform as well as find and identify new opportunities to evolve the business operations and practices. The ideal candidate will be skilled in communicating with business stakeholders to gather data/analysis requirements and explain results in a concise manner.
The Big Data Analyst will also support the ongoing development of the internal data infrastructure and self-serve reporting dashboards to empower a variety of media and marketing stakeholders driving real-time optimizations. The role will own, automate and build data products from analysis projects that provide ongoing benefit to the business and will also help advance key business initiatives including media mix modeling, multi-touch attribution, audience segmentation and customer journey tracking. If you love big data and believe streaming is the future of TV, come join a data team that has built out smart tv advanced analytics in-house.
Responsibilities:
Qualifications:
In compliance with local law, we are disclosing the compensation, or a range thereof, for roles that will be performed in New York City. Actual salaries will vary and may be above or below the range based on various factors including but not limited to location, experience, and performance. The range listed is just one component of Warner Bros. Discovery’s total compensation package for employees. Pay Range: $52,360 -$97,240 salary per year.
Other rewards may include annual bonuses, short- and long-term incentives, and program-specific awards. In addition, Warner Bros. Discovery provides a variety of benefits to employees, including health insurance coverage, an employee wellness program, life and disability insurance, a retirement savings plan, paid holidays and paid time off (PTO).
Warner Bros. Discovery, Inc. is an American multinational mass media and entertainment conglomerate based in Midtown Manhattan, New York City. As a pure tech organization, we are essential to Warner Bros. Discovery’s continued growth, building world-class products from the ground-up for our iconic brands like HBO Max, Discovery Channel, CNN, Food Network, HGTV, Eurosport, MotorTrend, and many more.
New York, NY, USA
0-2 year