Data Analytics and CRM Manager (Digital) - Hang Seng Bank (HK)

Key Skills

Analytical and Problem solving, Data Analytics, Effective communication skills, Google BigQuery, Google Cloud Platform (GCP), Machine learning techniques, Planning and organization, Presentation skills, Python Programming, SAS, Statistics, Tableau

Job Description

We are currently seeking a high caliber professional to join our department as Data Analytics and CRM Manager (Digital).

Principal responsibilities:

• Collaborate with business and work independently to perform in-depth customer analysis, design customer journey and develop advanced data/CRM solutions with business impact
• Keen to take initiatives to translate business problems into analytics-led solutions with appropriate methodology, manage the business application effectively and evaluate the results rigorously
• Highly sensitive to state of business and anticipative of business problems and priorities.
• Explore the data and Conduct quantitative analysis to ascertain root cause of business' issues, identifies opportunities and effective targeting for business growth potential
• Through data analytics, design end-to-end customer engagement journey with omni-channel strategy to drive target business outcome
• Collaborate with different teams to ensure the successful implementation of analytic solutions/customer journey with well defined performance measurement
• Ensure timely and quality analytics deliverables to satisfy business needs effectively under the dynamic business environment
• Sharing knowledge and good practice, working collaboratively with different parties to create a productive, diverse and supportive working environment

Requirements

• University degree in in Statistics, Mathematics, Computer Science, Information Systems or other related discipline
• Minimum 6 years' working experience in analytics, modelling and machine learning in banking industry
• Comfortable with mining massive volume of data for quick insight discovery
• Good knowledge of the Secured and Unsecured Lending products including Cards, Loan on Cards, Personal Loans and Mortgage etc
• Solid hands on experience in SAS, Python, Tableau. Knowledge of Big Query, Google Cloud or visualization tool will be an advantage
• Ability to communicate with impact, with the capacity to ensure complex information is articulated in a meaningful way to a wide and varied audience
• Effective communication, interpersonal, organizational, problem solving, presentation skill and strong business acumen
• Great sense of ownership and servicing mind-set to ensure efficient and effective customer service delivery

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