Director, Marketing Insights

Key Skills

Adobe Analytics, Business Strategy, Data science techniques, Data Visualization, Effective communication skills, Google-Analytics, Marketing analytics

Job Description

As the Director of Marketing Insights, you will work in close partnership with the CMO with a heavy focus on insights and strategy building backed by analytics. You will stitch together findings from brand insights, performance marketing, audience targeting, media mix, digital, CRM and social intelligence and more to provide actionable insights and strategic recommendations.

Responsibilities

• Lead the Marketing Analytics team which handles campaign analytics and social listening supporting Yahoo’s marketing efforts across all verticals and channels. 
• Partner with key stakeholders across Research and Data Science
• Leverage data-driven insights and advanced analytical techniques to optimize campaign performance and drive business growth.
• Develop and execute a comprehensive marketing insights strategy to answer business-critical questions

• Build and effectively communicate data stories to executives and key stakeholders via presentations, written summaries, and data visualizations.
• Frame business problems into questions that can be answered through data analysis, and translate business needs into requirements
• Provide competitive insights

You Must Have

• 8+ years of relevant marketing experience in paid media, CRM, in-product and social listening
• Strategic thinking and the ability to connect insights to business strategy
• Experience with media mix modeling 
• Bachelor's degree required, masters degree preferred. 
• Self-motivated, results-driven, and team-oriented leader.
• Ability to thrive in a fast-paced, dynamic environment juggling multiple projects often under tight and concurrent deadlines and stakeholder needs.
• Exceptional written/verbal communication skills and professional demeanor.
• Demonstrated track record of delivering actionable insights on digital products and content.
• Innovative and creative with a self-starter mentality and eagerness to take on new tasks.
• Proficiency in digital analytics tools such as Google or Adobe Analytics and visualization tools such as Looker or Tableau.
• Strong analytical skills and quantitative mindset with understanding of basic statistics.
• Proven track record and enthusiasm for complex problem solving and analysis, including working with large data sets and great Excel skills.
• Strong communication skills and ability to craft and present data driven analyses and insights to articulate performance and opportunities to key stakeholders.
• Significant experience, proficiency in, and passion for mobile and web products.
• Team player in driving growth results combined with a positive attitude and high emotional intelligence.
• Strong work ethic and core values (honesty, integrity, creativity, etc).

Yahoo is proud to be an equal opportunity workplace. All qualified applicants will receive consideration for employment without regard to, and will not be discriminated against based on age, race, gender, color, religion, national origin, sexual orientation, gender identity, veteran status, disability or any other protected category. Yahoo is dedicated to providing an accessible environment for all candidates during the application process and for employees during their employment. If you need accessibility assistance and/or a reasonable accommodation due to a disability, please submit a request via the Accommodation Request Form (www.yahooinc.com/careers/contact-us.html) or call 408-336-1409. Requests and calls received for non-disability related issues, such as following up on an application, will not receive a response.

At Yahoo, we know that diversity makes us stronger. We are committed to a collaborative, inclusive environment that encourages authenticity and fosters a sense of belonging. We strive for everyone to feel valued, connected, and empowered to reach their potential and contribute their best. Check out our diversity and inclusion (www.yahooinc.com/diversity/) page to learn more.

The compensation for this position ranges from $129,210.00 - $281,305.00/yr and will vary depending on factors such as your location, skills and experience. The compensation package may also include incentive compensation opportunities in the form of discretionary annual bonus or commissions, in addition to equity incentives. Yahoo provides industry-leading benefits including healthcare, 401K savings plan, company holidays, vacation, sick time, parental leave and an employee assistance program. Eligibility requirements apply.