Growth Marketing Analyst

Key Skills

Java Programming, Analytical and Problem solving, Oracle, Design, Python Programming, Database, SQL, KPI, SQL Server, Data science techniques

Job Description

Yahoo is a global media and tech company that connects people to their passions. We reach nearly 900M people around the world, bringing them closer to what they love—from finance and sports, to shopping, gaming and news—with the trusted products, content and tech that fuel their day. For partners, we provide a full-stack platform for businesses to amplify growth and drive more meaningful connections across advertising, search and media.

Growth Marketing Analyst

• Work with the CRM team to identify new opportunities to acquire Newsletter subscribers, improve audience engagement and monetization.
• Work with Product marketing, CRM, and Media teams to develop quarterly marketing campaign strategy and KPI goals
• Implement KPI tracking for all consumer growth marketing campaigns; defining campaign needs and requirements for Marketing Technology team
• QA output developed by the product engineering team and validate campaign instrumentation set up prior than campaign launches
• Create and maintain reports and dashboards to measure end-to-end campaign effectiveness across all channels (Media, Social, SEM, CRM, In-Product, etc.)
• Make recommendations to improve marketing performance based on the campaign results
• Collaborate with Data Science, Product, CRM and Media teams to come up with testing opportunities to improve campaign performance and retention/engagement metrics
• Collaborate with Data Science and Product Analysts to conduct post campaign analysis to gain insight into user experiences and behavior, and present actionable insights and recommendations

Your Day

• Define, develop and deliver marketing measurement approaches for cross-channel digital marketing analytics and reporting. This will include the measurement of end-to-end campaign effectiveness across channels.
• Deliver the analytics and reporting to the cross-channel marketing team with the insight they need for campaign optimizations, KPI and ROI. Use data to proactively identify opportunities and create recommendations to improve marketing performance.
• Provide ad hoc analyses to gain insight into user experiences and behavior and present actionable insights and recommendations.
• Perform deep dive analysis on website activity and other Yahoo data to detect opportunities and insights that drive support and learning strategies.
• Determine proper campaign methodology and keep a pulse of the latest measurement approaches to measure efficacy of spend across all marketing channels.
• Build and effectively communicate data stories to executives and key stakeholders via presentations, written summaries, and data visualizations.
• Collaborate with Data Science, Product and Media teams to come up with testing opportunities to improve campaign performance and retention/engagement
• Assist in developing marketing campaign strategies for driving new customer acquisition and existing customer growth across brands, utilizing onsite and offsite channels.
• Evaluate post-campaign results and communicate actionable learnings and insights.
• Analyze user needs and identify/prioritize the problems, pain points, and pleasure points (via analytics, behaviors, clicks/conversions, funnels, etc.)
• Create dashboards and reports that provide analysis and commentary, explaining product, marketing, and business trends for executive reporting
• Define data testing plans and create methodologies that help teams to iterate fast and release new features for testing and, if successful, rollout to all users globally
• Help teams understand/internalize consumer insights, choices, and preferences – and how these influence the product/testing roadmap to drive growth
• Build strong partnerships with product, design, engineering, and marketing teams and enable them to launch new Growth initiatives for testing/iteration
• Frame business problems into questions that can be answered through data analysis, and translate business needs into requirements
• Design and lead time-sensitive strategic research projects involving methodology development, analysis, strategic recommendations and presentation of findings to Senior Management

You Must Have

• Bachelor's degree and experience in digital marketing analytics.
• Strong analytical skills and quantitative mindset with understanding of basic statistics. 
• Proven track record and enthusiasm for complex problem solving and analysis, including working with large data sets (log level data) and great Excel skills.
• Strong communication skills and ability to craft and present data driven analyses and insights to articulate performance and opportunities to key stakeholders.
• Experience working with all digital marketing channels, including: programmatic, real time bidding, paid social, mobile marketing, and email; with emphasis on experimental testing.
• Strong understanding of underlying advertising technology (ad serving, DMP, MTA, RTB bidding, etc) and advertising landscape (mobile limitations, mechanics of attribution, etc).
• Ability to think customer first and drive positive experiences for the Yahoo audiences through marketing programs.
• Proficiency in MS Excel and familiarity with database systems (Oracle, SQL Server, etc).
• SQL experience required.
• Prior work experience with Adobe Target, Adobe Experience Platform is a plus.
• Significant experience, proficiency in, and passion for mobile and web products.
• Track record of proactively establishing and following through on commitments.
• Demonstrated use of analytics, metrics, and benchmarking to drive decisions.
• Excellent interpersonal, organizational, creative, and problem-solving skills.
• Team player in driving growth results combined with a positive attitude and high emotional intelligence.
• Strong work ethic and strong core values (honesty, integrity, creativity, etc).
• Self-motivated, results-driven, and team-oriented leader.
• Killer consumer instincts and data sensibilities.
• Demonstrated success in previous roles.
• Passion for Yahoo brands and facilitating cool products.

Yahoo is proud to be an equal opportunity workplace. All qualified applicants will receive consideration for employment without regard to, and will not be discriminated against based on age, race, gender, color, religion, national origin, sexual orientation, gender identity, veteran status, disability or any other protected category. Yahoo is dedicated to providing an accessible environment for all candidates during the application process and for employees during their employment. If you need accessibility assistance and/or a reasonable accommodation due to a disability, please submit a request via the Accommodation Request Form or call 408-336-1409. Requests and calls received for non-disability related issues, such as following up on an application, will not receive a response.

At Yahoo, we know that diversity makes us stronger. We are committed to a collaborative, inclusive environment that encourages authenticity and fosters a sense of belonging. We strive for everyone to feel valued, connected, and empowered to reach their potential and contribute their best. Check out our diversity and inclusion page to learn more.

US Only: Please be aware that Yahoo requires all employees entering a U.S. Yahoo office and/or attending a company event (including client events) are required to be vaccinated for COVID-19. This position will require the successful candidate to obtain and show proof of a vaccination to enter a U.S. Yahoo office and/or attending a company event (including client events). Yahoo is an equal opportunity employer, and will provide reasonable accommodation to those individuals who are unable to be vaccinated consistent with federal, state, and local law.