Manager, Data and Digital Platforms

Key Skills

Java Programming, Python Programming, SQL

Job Description

At Samsung Electronics Canada, we take pride in the creativity and diversity of our talented people – they are at the forefront of everything we do. Their skillset and mindset drive our continued success. We want the best of the best at Samsung to join our team, not just those who fit into our Culture but those who will ADD to our Culture and make Samsung an even better place to work.

Did we catch your attention yet?

If you want to work for one of the most recognized brands in the world and one of the Top 100 Employers in Canada...and have a ton of fun…. then please keep reading!

Our Perks:

• Hybrid Working Environment
• Competitive Salary and Performance based incentive plan for all levels
• Employer paid Medical and Dental coverage from day one
• Group RRSP plan that helps you save for the future
• Fantastic employee discount on all Samsung products
• Free on-site gym to get your sweat on
• Subsidized Cafeteria; including free Starbucks coffee/latte machine
• Tuition Reimbursement to keep you learning/Access of Samsung U for 24/7
• online learning
• Employee Referral program- we want great talent like you!

The Data and Digital Platforms Manager will play an important role in championing data as a corporate asset and increasing data, marketing platform and digital marketing measurement literacy across the organization. You will also lead all related data and analytics platforms and services, together with partners and vendors.

This role will require you to work cross functionally with marketing, business, ecommerce, IT and Samsung Headquarters teams to understand and develop Samsung’s data capabilities and infrastructure and use this knowledge to appropriately implement and evolve customer segmentation and measurement strategies across digital marketing campaigns. You will work closely with Samsung’s Digital, Media and CRM agencies of record to ensure all data and tag management requirements are adhered to. You will be required to present campaign and performance based reports and dashboards with a focus on providing insights to help optimize marketing activities. In addition, you will be required to contribute to the overall data management sophistication of the organization through best practices in data governance.

Role and Responsibilities

Data & Platform Management (60%):

• Lead the evolution and management of SECA’s data capabilities and infrastructure, including its data lake
• Responsible for the successful implementation of data lake projects that align with business and marketing use cases and strategies by prioritizing business requests, maintaining learning agenda, working with internal stakeholders to propose new use cases and coordinating tests/modeling activities
• Liaison with business leads to understand business needs and translate them into technical requirements that can be used by business analysts and data scientists to successfully create models, tests and other analyses
• Ensure the outputs from business analysts and data scientist are aligned with initial request and delivers business value
• Work with Solutions Architects to develop, optimize and automate data processing tasks
• Maintain overall marketing data governance and compliance best practices in line with Global Samsung policy and Canadian Privacy Law
• Lead the management of all advertising and digital analytics platforms
• Maintain quality, consistency and standard of data across marketing properties
• Collaborate with various internal and external agency stakeholders to build data structures harmonized across both online and offline channels
• Build and maintain connections between all data driven marketing platforms
• Work with data science and business analysts to implement data layer strategies that allow SECA to do in depth campaign and audience reporting
• Work with digital marketing, ecommerce and agency leads to ensure best practices are followed around tagging requirements
• Partner with internal and external teams to perform data quality audits, QA tags and identify issues, including building improvement plans
• Provide recommendations for improvement around platform configurations and tags
• Work with developers to communicate what an implementation is designed to accomplish
• Ensure the data collected and used follows key regulations including PIPEDA and GDPR

Activation & Analysis (40%):

• Lead the audience segmentation strategy and execution and govern its use throughout digital marketing & CRM campaigns leveraging the appropriate modeling, planning and targeting tools – DMP, Facebook, Google Marketing Platform
• Lead the democratization of audience based insights across the organization to help inform business strategy through regular cadence of updates and support
• Provide the agency and Digital Team with audience lists and push to the DMP and other media buying platforms to support campaign execution
• Recommend & support ingestion of new data as required
• Work with the agency to create, maintain and activate traits and segments in the DMP as well as our media platforms to enable targeted media execution
• Monitor segment sizes and match rates across platforms and build improvement plans as required
• Clearly show how improving the data & audience strategy has translated into greater ROI across campaigns (i.e. through greater media efficiency)
• Lead measurement and reporting for digital marketing team, including audience centric analysis, by building processes around campaign performance analysis, contributing to all phases of the campaign: planning & KPI development, targeting, campaign optimization and measuring and reporting
• Work with internal and external partners to develop full funnel dashboards and standardized reports to provide ongoing insight and learnings
• Develop presentations for daily, weekly, monthly and quarterly performance reviews with Digital, Marketing and Business teams, as well as external agencies
• Work in close collaboration with internal digital, brand and insights teams and external agencies to create key performance indicators across paid, owned and earned media channels and ROI models for all campaigns
• Partner with marketing team members to bring learnings and improvement plans forward to better inform future campaigns
• Collaborate with NAHQ and HQ counterparts to both share and adopt best practices around reporting and dashboarding initiatives
• Maintain working knowledge of industry best practices and changes in analytics tools, platforms and 3rd party data sources to help better inform insights
• Effectively communicate ongoing work and successes achieved

Education:

• Bachelor’s degree preferably in Marketing, Mathematics or Economics with an exceptional understanding of data analytics

Knowledge:

• Well versed in technical aspects of mainstream media buying platforms, audience targeting capabilities, how related pixels and events work and key metrics for success
• Strong analytical skills: must have a demonstrated track record of excellence in analytics
• Strong affinity for learning new tools and systems: experience analyzing data from digital marketing channels such as Email, Paid Search, Display, and Social
• Strong quantitative skills, with an ability to analyze and interpret complex sets of data
• Strong Microsoft Excel skills, including pivot tables and chart creation
• Familiarity with Microsoft PowerPoint, and experience developing insightful presentations
• Detail-oriented, organized and able to work on multiple projects over the course of a day and accurately set expectations regarding timing and deliverables
• Effective communicator via both written and spoken word
• Proactive self-starter who is able to work independently
• Demonstrated ability to think outside the box and take initiative to solve problems as they arise
• Ability to make sound decisions in a timely manner based on the appropriate balance of data, by asking the right questions, at the right time, to uncover findings and drive relevant action
• Naturally curious with sharp critical thinking skills
• Excellent project management skills, a sense of urgency, with the ability to multi-task
• Strong attention to detail

Experience:

• 5+ years’ experience managing media platforms & implementing customer segmentation strategies with a solid understanding of digital marketing measurement principles, methodologies and best practices
• Hands on experience building and implementing large scale data and/or martech projects including data centralization and integration projects
• Hands on experience working with Adobe Audience Manager and Google Marketing Platform
• Experience managing marketing and consumer data, related tools and platforms
• Experience working collaboratively as part of a cross-functional team
• Experience working with marketing performance dashboards with tools such as PowerBI, Tableau, or Google Data Studio
• Experience designing, implementing, and analyzing multivariate tests with tools such as Visual Website Optimizer, Adobe Target, or Google Optimize

Skills and Qualifications

• Experienced professional with full understanding on specialized areas; resolves a wide range of issues in creative ways
• Works on problems of diverse scope where analyzing data requires evaluating identifiable factors. Demonstrates good judgement in selecting methods and techniques for obtaining solutions
• Normally receives little instruction on day-to-day work and receives general instructions on new assignments
• Typically requires minimum 5 years' of related experience and a Bachelor's degree, or 3 years and a Master's degree; or a PhD without experience