CRM Marketing Manager, Home Entertainment (onsite New Jersey)

Key Skills

Confluence, Data science techniques, Effective communication skills, JIRA, Marketing Strategy, Powerpoint, Teamwork

Job Description

The Digital Marketing Manager CRM role will be an email marketing subject matter expert building relationships with cross-functional teams to influence, drive sales and build breakthrough CRM programs. Management of best in class CRM programs including development of test and learn activations, applying learnings to future activations, audience management and a keen eye for detail and quality assurance. Must be comfortable working in a fast-paced environment with a willingness to rapidly pivot when the business requires doing so. Vision to identify new opportunities throughout the consumer engagement journey to grow awareness, engagement and conversion. Ability to manage internal stakeholders across the organization, and agility to influence and collaborate across other vertical teams in a highly matrixed environment. Willingness to partner with Senior Manager to execute day-to-day management of CRM channel across Home Entertainment categories.

Responsibilities and Duties:

• Manage day-to-day CRM communications calendar and execution across all Home Entertainment categories

• Analyze post campaign performance

• Align CRM creative across HE teams to create fit-for-purpose, consumer-centric copy & content to impact the HE business driving traffic to samsung.com, yield conversions and being mindful of consumer journey phase and intent

• Partner with corporate marketing team, adhering to governance council processes, ensuring all documentation is complete so Home Entertainment campaigns are prioritized in the waterfall among other categories and receive fair share of voice within the Samsung email channel

• Manage execution of CRM campaigns via JIRA tickets with agency partners ensuring clear communication and prompt response time to ensure campaigns are sent on time and as intended

• Explore new ideas to find process efficiencies and offer forward-thinking solutions

• Setup briefs and manage tickets in JIRA to execute CRM programs in collaboration with agency partners

• Manage weekly inputs to governance council including campaign briefs, creative and post campaign analysis

• QA and provide clear feedback on email proofs across multiple devices

• Understand key product RTBs and nuances between models

• Understand audience segmentation, data science modeling and developing campaign audiences within a proprietary tool

• Manage agency outputs for CRM creative including ensuring creative aligns to brief, test plan is actionable, test and URL matrix is accurate

• Partner with Digital team members to understand work streams for S.COM, social and paid media to ensure cohesive messaging and best landing experiences for email communications

• Collaborate with IMC and PM teams for creative feedback

• Clearly communicate stakeholder feedback to agency partners

• Share key activity updates as contributor of the weekly CRM share-out

Skills and Qualifications

Minimum Qualifications:

• A Bachelor degree in Marketing or a relatable business field and a minimum of 6+ years of relatable CRM work experience where strong analytical and quantitative skills including the ability to analyze reports, campaign performance and synthesize recommendations were required

• Previous experience in a role where both strategy and business acumen were critical to driving results

• Self-starter personality with desire to learn and contribute

• Great collaboration ability and advanced communication skills

• Experience with advanced planning & organization to manage multiple campaigns and work streams at one time (advanced project and/or process management skills)

• Attuned to a teamwork environment, fast-paced rhythm, and a results-oriented culture

• Knowledge of CRM principals and best practices as well as basic understanding of Adobe campaign manager, JIRA/Confluence and other data audience management systems required

• High proficiency of Microsoft Office is required with an emphasis on quantitative analysis (ability to use Vlook ups, pivot tables in Excel) and the creation of presentations (PowerPoint)

• Knowledge of how to use Adobe XD and/or Figma strongly preferred

• Willingness to report in office Monday through Thursday weekly

• Less than 10% travel required

LI-EA1

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Regular full-time employees (salaried or hourly) have access to benefits including: Medical, Dental, Vision, Life Insurance, 401(k), Employee Purchase Program, Tuition Assistance (after 6 months), Paid Time Off, Student Loan Program (after 6 months), Wellness Incentives, and many more. In addition, regular full-time employees (salaried or hourly) are eligible for MBO bonus compensation, based on company, division, and individual performance.

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