Business-Facing Data Scientist - Market Mix Modelling

Key Skills

Analytical and Problem solving, CDASH, Google BigQuery, Google Cloud Platform (GCP), Marketing Mix Modeling, Microsoft-Excel, Python Programming, R Programming, SAS

Job Description

About Wipro:

Wipro Limited (NYSE: WIT, BSE: 507685, NSE: WIPRO) is a leading technology services and consulting company focused on building innovative solutions that address clients’ most complex digital transformation needs. We leverage our holistic portfolio of capabilities in consulting, design, engineering, operations, and emerging technologies to help clients realize their boldest ambitions and build future-ready, sustainable businesses. A company recognized globally for its comprehensive portfolio of services, strong commitment to sustainability and good corporate citizenship, we have over 250,000 dedicated employees serving clients across 66 countries. We deliver on the promise of helping our customers, colleagues, and communities thrive in an ever-changing world.

A PROUD HISTORY OF OVER 75 YEARS

FY23 REVENUE 11.3 BN USD

WE’RE PRESENT IN 66 COUNTRIES

OVER 1,400 ACTIVE GLOBAL CLIENTS

Role – Business-Facing Data Scientist - Market Mix Modelling

Location – Onsite (Westlake, TX)

Yrs. of experience – 5 + Yrs.

Mode of employment – Full-Time

Job Description:

As a Business-Facing Data Scientist specializing in Market Mix Modelling, you will play a pivotal role in analyzing and interpreting data to uncover critical insights that impact the client business's growth and profitability. You will work closely with cross-functional teams and senior management to provide actionable recommendations based on your analyses.

Key Responsibilities:

• Market Mix Modelling: Develop and execute comprehensive market mix models to assess the impact of various marketing and sales strategies on business performance.

• Data Analysis: Analyze large datasets, extracting meaningful insights and trends to support strategic decision-making.

• Business Insights: Collaborate with stakeholders to understand their specific needs and provide data-driven insights to support their decision-making processes.

• Model Building: Create, validate, and optimize predictive models to improve marketing effectiveness, sales forecasting, and resource allocation.

• Performance Monitoring: Continuously monitor the performance of marketing campaigns and provide real-time insights to guide tactical adjustments.

• Reporting: Prepare and deliver clear and concise reports, dashboards, and presentations to communicate findings and recommendations to non-technical stakeholders.

• Cross-Functional Collaboration: Work closely with teams in Marketing, Sales, Finance, and Product to drive data-centric decision-making.

Qualifications:

• Bachelor's or Master's degree in Data Science, Statistics, Economics, or a related field.

• Proven experience (5+ years) in Market Mix Modelling.

• Strong proficiency in data analysis and statistical modeling tools (e.g., Python, R, SAS).

• Data Engineering skills in GCP in BigQuery

• Strong MS excel skills

• Excellent communication skills and the ability to translate complex data into actionable insights for non-technical stakeholders.

• Experience working in a business-facing role is a plus.

• Strong problem-solving skills and the ability to think critically.”

Wipro is an Equal Employment Opportunity employer and makes all employment and employment-related decisions without regard to a person's race, sex, national origin, ancestry, disability, sexual orientation, or any other status protected by applicable law.