Senior Web & Customer Data Analyst

Key Skills

Adobe Analytics, Algorithms, Business Analytics, Data Analysis, Data science techniques, Design, Effective communication skills, German Language, Google-Analytics, KPIs, PowerBI, SQL, Statistics, Tableau

Job Description

• As a Senior Web and Customer Data Analyst, you will actively develop complex omnichannel campaigns by providing business-relevant recommendations for optimal design, maximizing potential based on insights and ROI analyses, and taking responsibility for defining measurable campaign KPIs.
• Using existing data and your deep understanding of customer behavior, you will develop innovative sophisticated segmentation strategies for customer groups.
• You will drive the planning, design, and implementation of omnichannel customer campaigns, integrating traditional field channels and various digital channels, while establishing relevant metrics, data requirements, and tracking.
• Moreover, you will apply advanced hypothesis testing and A/B testing techniques to continuously enhance customer campaigns, showcasing your senior-level expertise.
• You will conduct in-depth campaign performance analysis and deliver data-driven recommendations for ongoing campaign management and future campaign development.
• In collaboration with the Data Science Team you will optimize databases that capture individual customer preferences, demonstrating your leadership in data-driven strategies.
• Furthermore, you will create innovative tracking concepts for web platforms, consistently analyze performance, and provide actionable insights for interdisciplinary teams.
• You will guide brand teams to develop best-in-class launch KPIs, highlighting your ability to lead and inspire.
• Also, you will lead the advancement of data management, reporting, and analytics for campaigns and web portals, further demonstrating your expertise and innovative thinking.

Requirements

• Degree in Business Analysis, Economics with an emphasis on Analysis, Business Informatics, Business Mathematics, Statistics, or a related field
• Extensive professional and up to date experience as a Senior Analyst, managing and evaluating omnichannel customer campaigns in both Pharma and Consumer sectors
• Comprehensive expertise in web analytics tools such as Adobe Analytics or Google Analytics
• In-depth experience with SQL and business analysis tools like Tableau or Power BI
• Passionate about new algorithms, technologies, and trends
• A structured work approach, analytical thinking, and the ability to translate data into actionable recommendations and drive strategic decision-making
• An agile way of working, highly self-motivated, with proactive communication skills, enthusiasm, and a team player mentality
• Customer-focused, initiative-taking with a deep understanding of business strategies in Pharma and Consumer sectors
• Fluent in both German and English, written and spoken

Ready to contact us? 

Please contact our HR Direct Team, Tel: +49 (0) 6132 77-3330.

Recruitment process:

Step 1: Online application - application deadline is September 12th, 2023

Step 2: Virtual meeting from August 28th, 2023

Step 3: On-site interviews beginning September 11th, 2023 to end of september

Our company

At Boehringer Ingelheim, we develop groundbreaking therapies that improve the lives of people and animals. As a company that was founded in 1885 and has been family-owned ever since, we take a long-term perspective. With 52,000 employees worldwide, we achieve our goals while promoting a diverse, collaborative and inclusive corporate culture. We are convinced: With talented and ambitious employees and their passion for innovation, we are constantly lifting the limits of what is achievable.

Why Boehringer Ingelheim?

With us you can grow, collaborate, innovate and improve lives.

We offer you challenging work in a respectful and collegial global work environment with a variety of innovation-focused mindsets and methods. In addition, qualification and development for all employees are of central importance to us, because your growth is our growth.

Boehringer Ingelheim is a global equal opportunity employer and prides itself on a diverse and inclusive culture. We embrace diversity of perspectives and strive for an inclusive environment that benefits our staff, patients and communities.

Would you like to find out more? Then read more here https://www.boehringer-ingelheim.com