Senior Data Analyst, Digital Product

Key Skills

A/B Testing, Business Intelligence, Data Analysis, Data Analytics, Data Mining, Data Visualization, Digital Marketing, Google-Analytics, Looker, Microsoft Office suites, Microsoft-Excel, PowerBI, SQL Server, Tableau

Job Description

The  Senior Data Analyst, Digital Product will be a key member of the Reuters Data and Analytics teams reporting to the Director of Audience Platforms and Insights. This candidate will manage all aspects of Reuters Digital Analytics offering, across our main digital platforms, including our flagship Reuters.com and Reuters Connect platforms, globally.

The Senior Data Analyst will drive key measurement and analytics programs and is responsible for all Reuters web analytics and digital measurement methodologies. This role will leverage available technology, datasets and partnerships to support business KPIs. The candidate will work across product, editorial, and sales teams as the analytics lead representing the larger data and analytics team. Our ideal candidate is someone with an intense curiosity and passion for problem solving, the ability to envision solutions, a positive can-do-attitude, along with strong communications and interpersonal skills.  

About the Role

In this opportunity as the Senior Data Analyst, Digital Product, you will:

• Serve as primary point of contact for all web analytics functions including requests from internal stakeholders, particularly the digital product management team, and managing vendor relationships 

• Lead development of project requirements, analytic plans, SOWs, project timelines, and other related materials for the management of deliverables 

• Evolve web analytics and testing functions, producing accurate, actionable insight to support digital product development roadmaps 

• Develop Analytics Requirements documentation, unified KPI strategy, and benchmarking recommendations for internal stakeholders 

• Manage multiple projects concurrently while prioritizing and monitoring project progress relative to timeline and scope 

• Collaborate with internal and external stakeholders to manage data logistics and project executions 

• Create and analyze automated reports across multiple data sources

• Scale analytics and reporting processes, and deliverables to maximize actionable insights across the client portfolios and internal teams 

• Conduct analysis by qualitatively and/or quantitatively preparing data and analyzing data/information 

• Prepare reports and analyses, uncovering insights and developing business recommendations based on data findings 

• Lead A/B testing initiatives to improve engagement benchmarks & customer experience

• Participate in presentation of analyses/ reports to key internal and external stakeholders, effectively communicating the key findings and recommendations 

• Discover opportunities & identify ongoing needs to inform new dashboards, alerts, and other data products geared at optimizing revenue & business intelligence

• Experience with marketing measurement process, tools and algorithms a plus

About You

You’re a fit for the role of Senior Data Analyst, Digital Product, if your background includes:

• 5+ years’ experience in digital product analytics 

• Deep knowledge in tools such as GA4, Google Tag Manager, SQL Server

• Ability to display data visually, creating powerful presentations which effectively demonstrate the value of analytic deliverables; proficiency with business visualization tools (e.g., interactive dashboard software) 

• Experience defining digital user flows and building/implementing comprehensive measurement plans 

• Well versed in A/B testing strategies and best practices

• Experience in data mining, quantitative analytics and presenting derived insights 

• Demonstrated experience designing reports in business intelligence platforms (Tableau, Domo, Looker, Power BI, etc.) 

• Ability to articulate and deliver insights and recommendations to internal stakeholders including executive audiences

• Experience with CDN/CDP integration with Google Analytics (Segment.io or Twilio a plus)

• Proficient in MS Office, including PowerPoint, Word, Excel and Outlook 

• Certification in Google Analytics 

What’s in it For You? 

You will join our inclusive culture of world-class talent, where we are committed to your personal and professional growth through: 

• Hybrid Work Model: Currently the majority of our employees are working within a hybrid environment consisting of in-office and remote work, and following local COVID-19 bylaws and guidelines. 

• Culture: Globally recognized and award-winning reputation for equality, diversity and inclusion, flexibility, work-life balance, and more 

• Wellbeing: Comprehensive benefit plans; flexible and supportive benefits for work-life balance: company-wide Mental Health Day Off; Headspace app subscription; retirement, savings, tuition reimbursement, and employee incentive programs; resources for mental, physical, and financial wellbeing 

• Learning & Development: LinkedIn Learning access; internal Talent Marketplace with opportunities to work on projects cross-company; Ten Thousand Coffees Thomson Reuters café networking 

• Social Impact: Eight employee-driven Business Resource Groups; two paid volunteer days annually; Environmental, Social and Governance (ESG) initiatives for local and global impact 

• Purpose Driven Work: We have a superpower that we’ve never talked about with as much pride as we should – we are one of the only companies on the planet that helps its customers pursue justice, truth and transparency. Together, with the professionals and institutions we serve, we help uphold the rule of law, turn the wheels of commerce, catch bad actors, report the facts, and provide trusted, unbiased information to people all over the world.