Marketing Analytics Lead Senior

Key Skills

Analytical and Problem solving, Business Intelligence, Data Architecture, Data science techniques, Data Visualization, Effective communication skills, KPIs, Leadership Skill, Marketing analytics, Optimization, Product Analytics, Python Programming, R Programming, SQL

Job Description

Position Summary: As a Marketing Analytics Lead, Sr., you will play a pivotal role as the primary point of contact for the Marketing organization to collaborate with PNC’s analytics, modeling, product and tech teams to ensure our marketing efforts are aligned with business goals and are continuously improving based on data-driven insights. The ideal candidate for this individual contributor role possesses a deep understanding of marketing analytics, a passion for translating data into actionable insights, a willingness to partner and collaborate, and a strong commitment to prioritization and best practices.

This position is primarily based in a PNC location. Responsibilities require time in the office or in the field on a regular basis. Some responsibilities may be performed remotely, at manager’s discretion.

Responsibilities:

Strategy and Planning:

• Develop and implement a comprehensive marketing analytics strategy aligned with business objectives.
• Collaborate with cross-functional teams to understand marketing goals and translate them into measurable KPIs.
• Cross-functional Collaboration:
• Collaborate with marketing, product, analytics, tech and finance teams to ensure alignment on analytics priorities and insights.
• Work closely with Enterprise Data Architecture and respective data owners to ensure data accuracy, integrity, and accessibility.

Data Analysis and Interpretation:

• Utilize advanced analytics techniques to analyze large datasets and extract meaningful insights.
• Identify key performance drivers and trends to inform marketing strategies and tactics.

Performance Measurement:

• Establish key performance indicators (KPIs) for marketing campaigns and initiatives.
• Monitor and evaluate the performance of marketing channels, campaigns, and initiatives against established KPIs.

Optimization:

• Collaborate with modeling, product, and analytics teams to ensure appropriate testing plans are in place to optimize marketing campaigns for maximum ROI.
• Provide actionable recommendations for improving campaign effectiveness and efficiency.

Reporting and Visualization:

• Collaborate with analytics partners across PNC to design and maintain dashboards and reports to communicate key metrics and insights to stakeholders.
• Present findings in a clear and compelling manner to both technical and non-technical audiences.

 Stay Abreast of Industry Trends:

• Stay current on marketing analytics best practices, emerging technologies, and industry trends.
• Recommend and implement new tools and methodologies to enhance the analytics capabilities of the team.

Qualifications:

Education and Experience:

• Bachelor’s or advanced degree in Marketing, Statistics, Data Science, or a related field.
• Proven experience (10+ years) in marketing analytics, with a focus on strategy and optimization.

Technical Skills:

• Proficient in statistical analysis tools (e.g., R, Python), data visualization tools (e.g., Tableau), and marketing analytics platforms.
• Strong SQL skills for data extraction and manipulation.

Analytical Mindset:

• Ability to think strategically and analytically, with a keen attention to detail.
• Strong problem-solving skills and the ability to draw insights from complex datasets.

Communication Skills:

• Excellent communication skills, with the ability to convey complex insights to both technical and non-technical stakeholders.
• Experience presenting findings to executive leadership.

 Leadership and Collaboration:

• Proven leadership skills with the ability to mentor and guide junior team members.
• Collaborative mindset with the ability to work effectively in cross-functional teams.

Adaptability:

• Ability to thrive in a fast-paced and dynamic environment.
• Willingness to adapt to new technologies and methodologies.

• Leads the development and execution of integrated, multi-channel strategic marketing plans for one or more products/initiatives/channels. Formulates plans that acquire, grow, and retain customers in support of the product life cycle and line of business goals and objectives.
• Supports the team in development and prioritization of business and marketing objectives, development of value propositions and target segments leveraging competitive intelligence and insights to drive growth strategies. Contributes to thought leadership and builds consensus among partners. Adapts to and optimizes for a changing business environment.
• Translates desired business outcomes into marketing strategy and executes complex, integrated marketing programs/initiatives that may include advertising, sales content and internal communications.
• Serves the team as a leader and influences complex multi-functional program teams. Ensures data collected is synthesized and leveraged effectively to provide appropriate business intelligence.
• Influences the budget while ensuring all operating activities are optimized and delivered within the established budget framework.
• Implements and oversees activities including coordination with legal, compliance, finance, risk and other key partners. Leads partnership with agencies, third parties and internal business partners to coordinate development and execution of programs/initiatives.
• Acts as a point of contact with product and digital teams to coordinate strategy and development. Makes decisions to ensure the business programs/initiatives and customer expectations are being met.

PNC Employees take pride in our reputation and to continue building upon that we expect our employees to be:

• Customer Focused - Knowledgeable of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and able to leverage that information in creating customized customer solutions.
• Managing Risk - Assessing and effectively managing all of the risks associated with their business objectives and activities to ensure they adhere to and support PNC's Enterprise Risk Management Framework.

Competencies

Business Acumen – Knowledge, insight, and understanding of business concepts, tools, and processes that are needed for making sound decisions in the context of the company's business; ability to apply this knowledge appropriately to diverse situations.

Business Analytics – Knowledge of technologies, techniques and practices for the evaluation of business performance data; ability to analyze business performance using advanced statistical methods to justify and drive future business planning decisions.

Business Data Analysis – Knowledge of the investigation, evaluation, interpretation, and classification of business data; the ability to collect, identify, analyze and interpret business data using various kinds of techniques to meet business needs and requirements.

Collaborating – Knowledge and ability to promote a culture of information sharing and working together to solve business problems and meet business goals.

Decision Making and Critical Thinking – Understanding of the issues related to the decision-making process; ability to analyze situations fully and accurately, and reach productive decisions.

Effective Communications – Understanding of effective communication concepts, tools and techniques; ability to effectively transmit, receive, and accurately interpret ideas, information, and needs through the application of appropriate communication behaviors.

Effectiveness Measurement – Ability to measure the quality and quantity of work effort for the purpose of improvement.

Marketing Function – Knowledge of the major responsibilities, accountabilities, and organization of the marketing function or department; ability to execute effective marketing plans and strategies.

Marketing Systems – Knowledge of and ability to utilize an organization's marketing information systems.

Matrix Management – Ability to build and use effective working relationships within own department and across department, functional, and geographic reporting lines.

Work Experience

Roles at this level typically require a university / college degree. Higher level education such as a Masters degree, PhD, or certifications is desirable. Industry relevant experience is typically 8+ years. Specific certifications are often required. In lieu of a degree, a comparable combination of education, job specific certification(s), and experience (including military service) may be considered.

Education

Bachelors

Additional Job Description

Benefits

PNC offers employees a comprehensive range of benefits to help meet your needs now and in the future. Depending on your eligibility, options for full-time employees include medical/prescription drug coverage (with a Health Savings Account feature); dental and vision options; employee and spouse/child life insurance; short- and long-term disability protection; maternity and parental leave; paid holidays, vacation days and occasional absence time; 401(k), pension and stock purchase plans; dependent care reimbursement account; back-up child/elder care; adoption assistance; educational assistance and a robust wellness program with financial incentives. To learn more about these and other programs, including benefits for part-time employees, visit pncbenefits.com > New to PNC.

Disability Accommodations Statement:

If an accommodation is required to participate in the application process, please contact us via email at AccommodationRequest@pnc.com. Please include “accommodation request” in the subject line title and be sure to include your name, the job ID, and your preferred method of contact in the body of the email. Emails not related to accommodation requests will not receive responses. Applicants may also call 877-968-7762 and select Option 4: Recruiting for accommodation assistance. All information provided will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.

At PNC we foster an inclusive and accessible workplace. We provide reasonable accommodations to employment applicants and qualified individuals with a disability who need an accommodation to perform the essential functions of their positions.