Analytical and Problem solving, Business Intelligence, Data Architecture, Data science techniques, Data Visualization, Effective communication skills, KPIs, Leadership Skill, Marketing analytics, Optimization, Product Analytics, Python Programming, R Programming, SQL
Position Summary: As a Marketing Analytics Lead, Sr., you will play a pivotal role as the primary point of contact for the Marketing organization to collaborate with PNC’s analytics, modeling, product and tech teams to ensure our marketing efforts are aligned with business goals and are continuously improving based on data-driven insights. The ideal candidate for this individual contributor role possesses a deep understanding of marketing analytics, a passion for translating data into actionable insights, a willingness to partner and collaborate, and a strong commitment to prioritization and best practices.
This position is primarily based in a PNC location. Responsibilities require time in the office or in the field on a regular basis. Some responsibilities may be performed remotely, at manager’s discretion.
Responsibilities:
Strategy and Planning:
Data Analysis and Interpretation:
Performance Measurement:
Optimization:
Reporting and Visualization:
Stay Abreast of Industry Trends:
Qualifications:
Education and Experience:
Technical Skills:
Analytical Mindset:
Communication Skills:
Leadership and Collaboration:
Adaptability:
PNC Employees take pride in our reputation and to continue building upon that we expect our employees to be:
Competencies
Business Acumen – Knowledge, insight, and understanding of business concepts, tools, and processes that are needed for making sound decisions in the context of the company's business; ability to apply this knowledge appropriately to diverse situations.
Business Analytics – Knowledge of technologies, techniques and practices for the evaluation of business performance data; ability to analyze business performance using advanced statistical methods to justify and drive future business planning decisions.
Business Data Analysis – Knowledge of the investigation, evaluation, interpretation, and classification of business data; the ability to collect, identify, analyze and interpret business data using various kinds of techniques to meet business needs and requirements.
Collaborating – Knowledge and ability to promote a culture of information sharing and working together to solve business problems and meet business goals.
Decision Making and Critical Thinking – Understanding of the issues related to the decision-making process; ability to analyze situations fully and accurately, and reach productive decisions.
Effective Communications – Understanding of effective communication concepts, tools and techniques; ability to effectively transmit, receive, and accurately interpret ideas, information, and needs through the application of appropriate communication behaviors.
Effectiveness Measurement – Ability to measure the quality and quantity of work effort for the purpose of improvement.
Marketing Function – Knowledge of the major responsibilities, accountabilities, and organization of the marketing function or department; ability to execute effective marketing plans and strategies.
Marketing Systems – Knowledge of and ability to utilize an organization's marketing information systems.
Matrix Management – Ability to build and use effective working relationships within own department and across department, functional, and geographic reporting lines.
Work Experience
Roles at this level typically require a university / college degree. Higher level education such as a Masters degree, PhD, or certifications is desirable. Industry relevant experience is typically 8+ years. Specific certifications are often required. In lieu of a degree, a comparable combination of education, job specific certification(s), and experience (including military service) may be considered.
Education
Bachelors
Additional Job Description
Benefits
PNC offers employees a comprehensive range of benefits to help meet your needs now and in the future. Depending on your eligibility, options for full-time employees include medical/prescription drug coverage (with a Health Savings Account feature); dental and vision options; employee and spouse/child life insurance; short- and long-term disability protection; maternity and parental leave; paid holidays, vacation days and occasional absence time; 401(k), pension and stock purchase plans; dependent care reimbursement account; back-up child/elder care; adoption assistance; educational assistance and a robust wellness program with financial incentives. To learn more about these and other programs, including benefits for part-time employees, visit pncbenefits.com > New to PNC.
Disability Accommodations Statement:
If an accommodation is required to participate in the application process, please contact us via email at AccommodationRequest@pnc.com. Please include “accommodation request” in the subject line title and be sure to include your name, the job ID, and your preferred method of contact in the body of the email. Emails not related to accommodation requests will not receive responses. Applicants may also call 877-968-7762 and select Option 4: Recruiting for accommodation assistance. All information provided will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.
At PNC we foster an inclusive and accessible workplace. We provide reasonable accommodations to employment applicants and qualified individuals with a disability who need an accommodation to perform the essential functions of their positions.
The PNC Financial Services Group, Inc. is an American bank holding company and financial services corporation based in Pittsburgh, Pennsylvania. Its banking subsidiary, PNC Bank, operates in 27 states and the District of Columbia, with 2,629 branches and 9,523 ATMs.
United States
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4-6 year
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6-8 year
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Cleveland, OH, USA
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Phoenix, AZ, USA
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6-8 year
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