Senior Director, Marketing Intelligence

Key Skills

Alteryx, Business Intelligence, CSS, Data science techniques, Data Visualization, JavaScript, Looker, Marketing analytics, Operations, PowerBI, Project management, Python Programming, Salesforce, SQL, Statistics, Tableau

Job Description

With the introduction of Omni as Omnicom’s marketing insights and data platform, the holding company is centralizing its capabilities and provisioning data throughout the organization, resulting in better, faster, and smarter decisions for our clients. Annalect created the Marketing Intelligence function to lead the charge in this regard, including the development of new reporting solutions and implementation of performance reporting into Omni.

Qualifications

Required Skills and Qualifications

• BS/BA or MS in Business, Marketing, Statistics, Mathematics, Data Science, Information Systems, Computer Science, Engineering, or relevant field
• 13+ years’ experience in marketing science, advertising analytics, data operations, business intelligence and/or campaign insights
• Direct experience with advertising technology platforms, marketing automation, data visualization, cloud technologies, and/or project management tools required
• Expert in business intelligence technologies; direct use of PowerBI, Looker, Tableau, Alteryx, and/or Salesforce Marketing Cloud Intelligence (f/k/a Datorama) required
• Ability to influence and manage cross-functional teams without formal authority; extensive involvement on projects including offshore, technology, operations, vendor and/or agency teams required
• Ability to oversee all stages of the Customer Lifecycle (Awareness, Conversion, Purchase, Activation, Renewal, and Referral) and distill technical information for non-technical audiences; demonstrated success working with global, analytics, project management, and/or client teams required
• Familiarity with programming/query languages for business intelligence purposes; fluency in Python, JavaScript, CSS, DAX, and/or SQL preferred
• Experience supporting Solutions Engineers, Technical Account Managers, Project Management Office, Product Management and/or Business Intelligence Developers preferred.
• Ability to lead product demonstrations and respond to request for information questions; prior support of business development, sales, and/or new business pitch efforts preferred
• Excellent communications skills; experience communicating across functional groups and leadership teams with varying degrees of technical background preferred

Responsibilities

Position Overview:

This role will ensure that our agency and client teams have access to timely, accurate, reliable data they can use to easily make key business decisions by focusing on the following Marketing Intelligence competencies:

• Reporting, Data, and Technology Experience
• Media and Marketing Industry Knowledge
• Delivery, Project Management, and Process Development
• Account, Stakeholder, and Relationship Management
• Creativity, Innovation, and Problem Solving
• Business Impact and Company Advancement

Key Responsibilities:

• Leverages mastery of tools, systems, workflows, and teams to guide and evolve the team – streamlining and designing our most complex processes, suggesting organizational design and responsibilities, and leading implementation or selection of new partners or vendors
• Leads the design and execution of our most complex projects
• Support the design of taxonomy & naming conventions
• Enforce governance and high data quality standards
• Effectively navigates roadblocks of all sizes and builds mitigating components across our processes and people to ensure success of our most challenging engagements
• Stays abreast of industry and market developments and surfaces applications and opportunities for us to evolve as a team
• Sees business impact beyond team and function, connecting prioritization and work delivery to broader Annalect, Omnicom Group, and Client goals
• Manages and evolves the structure, organizational design, and individual role design of the function
• Expert-level knowledge across firm, with ability to connect dots and to grow the overall bench knowledge/strength of the team
• Lead the organization in marketing intelligence capabilities, including data visualization, taxonomy, governance, campaign dashboarding, reporting, and data services
• Serve as the company’s champion of data quality and use of data for better decision-making
• Campaign Reporting Capability Development
• Drive rapid development of innovative campaign reporting solutions
• Serve as the business lead for campaign reporting, providing requirements to the Product organization that address campaign reporting needs across Omnicom networks and agencies
• Drive vision for campaign reporting solutions to ensure Omnicom’s capability is competitive in the market and leverages modern technologies, including defining new metrics, machine learning, and data visualization
• Ensure the capability delivers on-demand access to agency teams and clients in a manner that facilitates intuitive understanding and sound decision-making, be it through dashboards, reports, data services, or analytic environments
• Support rollout of capabilities across Omnicom agency networks
• Develop a plan for the engagement model across OMG Functions and Teams including defining a process for the roll-out
• Support Product Marketing as a product SME to inform development of marketing materials
• Campaign Reporting Capability Delivery
• Accountable for defining and managing technology-driven processes that enable efficient access to usable data for analysis and presentation to empower agency teams to make informed decisions about their client’s business, in support of both U.S. and global accounts
• Support business case development for and transitioning of campaign reporting delivery of campaign reporting to the organization
• Operate as an extension of offshore Annalect teams to support successful delivery of campaign data solutions
• Lead a community surrounding campaign reporting with Global Omnicom Media Group agencies to strengthen integration and adoption of Omni’s campaign reporting capabilities
• Provide expertise across data sources to drive development of governance solutions (processes, technologies, etc.) to ensure achieving service level performance across accuracy, completeness, timeliness, and access rights

Perks of working at Annalect

• Culture! We have an incredibly fun, collaborative environment that encourages engagement and work/life balance
• Generous PTO that includes vacation days, personal days, a fantastic Summer Friday program and extended time off around the holiday season.
• As part of Omnicom, we have the backing and resources of a global billion-dollar company, but also have the flexibility and pace of a “startup” - we move fast, break things, and innovate.

Compensation Range: $136K to $195K. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on relevant experience, other job-related qualifications/skills, and geographic location (to account for comparative cost of living). The Company reserves the right to modify this pay range at any time. For this role, Benefits include health/vision/dental insurance, 401(k), Healthcare Flexible Spending Account, Dependence Care Flexible Spending Account, vacation, sick, personal days, paid parental leave, paid medical leave, and STD/LTD insurance benefits.