Annalect Summer 2024 Internship Program (Marketing Science, Data Science, and Marketing Intelligence)

Key Skills

Apache Hadoop, AWS, Data science techniques, Marketing Strategy, Python Programming, R Programming, SPARK Programming, SQL, Statistics

Job Description

About the internship Program

The Annalect internship program offers an excellent opportunity to network with industry leaders and enhance your on-the-job knowledge. During the internship, you will work on projects that will be utilized across our teams and applications. We will also host a variety of events designed to give you essential skills to guide you on your career journey. This program is a great way to jumpstart your career development and establishing meaningful relationships.

This is a full-time internship position expected to start around June 2024 through August 2024

We will begin reaching out and scheduling interviews with selected candidates early in 2024. 

About Annalect

Annalect’s 2,000+ innovators leverage data and technology to help clients across Omnicom build relationships that matter — whether that means fostering consumers’ trust in brands, building new experiences, or delivering advanced analytics where it’s most needed. Annalect is the driving force behind Omni, Omnicom’s unique open operating system, which works together with clients’ and partners’ data and tools, to orchestrate better marketing outcomes. 

Annalect’s unique approach to data and technology – one that relies on transparency, neutrality, and interoperability – allows us to deliver purpose-built and scalable solutions that make data actionable. Our advanced teams of product leaders, data scientists, consultants, and engineers enable us to meet the business goals of our internal and external clients.

We will have internship openings for multiple departments at Annalect. You will learn transferable skills and become very knowledgeable about the industry. You will be working with industry leaders that will mentor you throughout your internship and build meaningful relationships throughout the company.

 Please read though the descriptions of each job and select the position that best fits in the job down menu of the application.

About The Teams

Marketing Science Team

The Marketing Science Team is a group of individuals who bring a suite of solutions to one of our industry’s most coveted clients. This is a tenured team of motivated people who are service-focused and always learning. Key focus areas of this group are Marketing Mix Modelling and Multi-touch Attribution. This highly visible team works closely with other Omnicom agency domain experts to support their data-related needs and assists in presenting strategic insights and results.

Marketing Intelligence Team

The Marketing Intelligence team is responsible for supporting new reporting pipelines, oversight of performance reporting engagements, and ensuring proper integration into business intelligence technologies. This role will work in tandem with (and in support of) agency leads to ensure success and ownership across their entire client portfolio, while supporting advertiser-specific customization, technology, and data requirements.

Data Science Team

We are a team of engaged, data-curious professionals who continuously seek new and improved ways to learn from our extensive data assets. We share ideas, code, outcomes, and credit for our collective efforts. We're looking for explorative, independent data scientists to grow with us as we tackle ever-changing challenges.

Qualifications

Marketing Science Internship

• Qualifications
• Proficient in at least one programming language such as R, Python, SQL. Experience programming in R preferred.
• Proficient in Excel (i.e., Pivot Tables, Chart Creation, VLookup, Formulas)
• Identify problems and propose solutions through application of analytical thinking
• Familiarity with regression modeling is preferred

Marketing Intelligence Internship

• Qualifications
• Are a proficient Excel User (i.e., Pivot Tables & VLookups)
• Are a productive, self-starter, and able to handle multiple projects
• Have a passion for learning and are open to constructive feedback
• Are organized, detailed, and solution-orientated

Data Science Internship

• lQualifications
• Relevant coursework in analytics, statistics, mathematics, economics, engineering, information management, social sciences or business/marketing related fields.
• Hands-on experience with SQL, R, and Python
• Experience with Hadoop, Spark, and AWS computing preferred

Responsibilities

Marketing Science Internship

You will learn how to work with production code bases and translate data into visualization models that will be used on actual client projects. You will team up with our respected managers who are a wealth of knowledge and experience who will assist and guide you through various projects and scenarios.

• Responsibilities
• Data cleaning and exploration using analysis tools such as R to find trends, patterns, and insights
• Develop marketing mix modeling analysis and interpret model results
• Support development and updates of modeling packages – including development of multi-touch attribution code base.

Marketing Intelligence Internship

In this role, you will evaluate different data governance models, learn to use Datorama for master data governance, and gather business rules to match and align our data. Data Governance is a form of data management that focuses on organizations' ability to ensure that Data Quality is excellent throughout the lifecycle of the data. The fundamentals of Data Governance include usability, taxonomical accuracy, availability, data security, and data integrity.

• Responsibilities
• Creating visualizations, dashboards and reporting insights through Datorama
• Working in Datorama, completing training, and becoming certified
• Supporting the Marketing Intelligence team by completing QA in various forms

Data Science Internship

As a member of the Annalect data science team, you will work with client team strategists and media buyers to create solutions that shape the strategic direction of your client’s marketing plans through data-driven insights. You will collaborate with other data scientists to build new utilities, improve methodologies, and explore a wide variety of datasets.

• Responsibilities
• Perform exploratory data analysis and data queries, against outlined objectives, to ensure the availability of the right data and required sample sizes
• Run predictive modeling utilities to define and project (score) audiences for deployment
• Model performance/model separation to determine cut-off points and output resulting user pools for deployment (in/out phase gains charts)

Benefits to Internship

• Work done during this internship will have high visibility and will be used on client projects
• Exposure to Industry leading data sets and platforms
• Enhance knowledge of the media industry and marketing data analytics
• Mentorship from leading, marketing science managers and successful professionals
• Opportunity to participate in Company networking events, lunch & learns, cultural events, meetings with C-Suite, career development meetings, and internship program activities.
• Paid Internship
• Flexible schedule for students

Compensation Range: $20/hr. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on

 relevant experience, other job-related qualifications/skills, and geographic location (to account for comparative cost of living)

. The Company reserves the right to modify this pay range at any time. For this role, 

Benefits include: health/vision/dental insurance, 401(k), Healthcare Flexible Spending Account, Dependence Care Flexible Spending Account, vacation, sick, personal days, paid parental leave, paid medical leave, and STD/LTD insurance benefits.