Intern, Marketing Science

Key Skills

Alteryx, Business Intelligence, Data Analytics, Data Modeling, Data Visualization, Effective communication skills, Java Programming, Microsoft Office suites, Microsoft-Excel, Python Programming, R Programming, SQL, Tableau

Job Description

Annalect’s unique approach to data and technology – one that relies on transparency, neutrality, and interoperability – allows us to deliver purpose-built and scalable solutions that make data actionable. Our advanced teams of product leaders, data scientists, consultants, and engineers enable us to meet the business goals of our internal and external clients.

Join our dynamic and diverse team at Annalect – data solutions for marketers, by marketers.

This is a full-time internship position expected to start around June, 2023, through August, 2024.

As an Intern of our Marketing Science Team, you will learn valuable and transferable experience as it relates to marketing and data analytics. You will learn how to work with production code bases and translate data into visualization models that will be used on actual client projects. You will team up with our respected managers who are a wealth of knowledge and experience who will assist and guide you through various projects and scenarios. By the end of your internship, you will be more knowledgeable of the industry and gain experience through real-time client projects.

Qualifications

Required Skills

• Foundational communication, relationship building and analytical skills
• Proficient in Excel (i.e., Pivot Tables, Chart Creation, VLookup, Formulas)
• Proficient in at least one programming language such as R, Python, SQL. Experience programming in R preferred.
• Identify problems and propose solutions through application of analytical thinking
• Candidates must demonstrate academic strength and a passion for learning
• Familiarity with regression modeling is preferred
• Proficiency in written and verbal communication
• Understanding of Microsoft Office
• It’s a plus if you have:
• Knowledge in the media, advertising, and marketing industries
• Understanding of media and marketing analytics

Education & Experience

• Rising seniors or students pursuing a master’s degree in the following areas of interests; statistics, mathematics, economics, engineering, information management or related fields

Responsibilities

Responsibilities could include exposure to learning and performing the following:

• Steward data collection from various third-party platforms and analytics tools
• Collaborate with Marketing Science teams on audience insights generation using 1st, 2nd, and 3rd party data
• Translate data into clear, compelling, and actionable insights
• Ensure timely follow through on all scheduled and ad hoc deliverables
• Data cleaning and exploration using analysis tools such as R to find trends, patterns, and insights
• Develop marketing mix modeling analysis and interpret model results
• Support development and updates of modeling packages – including development of multi-touch attribution code base.
• Learn to create data visualizations to communicate learnings from modeling activities
• Develop presentations for stakeholders

Benefits to Internship

• Work done during this internship will have high visibility and will be used on client projects
• Exposure to Industry leading data sets and platforms
• Exposure working with production codebases in R and other platforms
• Enhance knowledge of the media industry and marketing data analytics
• Mentorship from leading, marketing science managers and successful professionals
• Opportunity to participate in Company networking events, lunch & learns, cultural events, and internship program activities
• Paid Internship
• Flexible schedule for students

Compensation Range: $20/hr. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on relevant experience, other job-related qualifications/skills, and geographic location (to account for comparative cost of living).

The Company reserves the right to modify this pay range at any time. For this role, Benefits include: health/vision/dental insurance, 401(k), Healthcare Flexible Spending Account, Dependence Care Flexible Spending Account, vacation, sick, personal days, paid parental leave, paid medical leave, and STD/LTD insurance benefits.