(Senior) Data Strategist / Data Consultant (m/w/d)

Publicis Groupe
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Job Description

We live in a time with fantastic digital opportunities, but also the challenge of reshaping the connection between brands and consumers. That's exactly what we do: For our customers, as an agency for the digital world within an international network, we find new and better ways to connect people with brands and people with each other every day. #CreateBetterConnections

Our team is made up of a wide variety of talents - but what we all have in common is the courage to always break new ground. You and your future colleagues, our unicorns, work for customers throughout Germany and independently of our locations in Berlin, Düsseldorf, Frankfurt, Hamburg, Cologne and Munich such as Disney, Kärcher, Visa, Nivea, GSK or the Federal Ministry of Labor and Social Affairs.

We deliver everything our customers need today: consulting, creation, UX, content, social, performance, CRM, commerce and data as well as platforms, IT & Software development.

To support our team, we are looking for a (Senior) Data Strategist / Data Consultant (m/f/d).

Job Description

  • You are part of our team consisting of data analysts, data strategists and MarTech experts
  • You advise our customers on defining and optimizing goals, KPIs and tracking concepts
  • You support our customers with the possibilities of web analytics, tracking, marketing technology and online marketing as well as the further development of their web analysis tools
  • You prepare workshops and user training for our customers independently and love the close dialogue during implementation
  • In the development of new use cases, e.g. B. for A/B testing and personalization, you go
  • You are also happy to create analyzes in a marketing context and answer ad-hoc inquiries from our customers, e.g. B. to analyze user behavior, customer journeys or the success of online marketing campaigns

Qualifications

  • You love being in close contact with customers and advising them
  • Very good knowledge of online marketing and web analysis
  • Relevant experience with common web analytics tools (such as Adobe Analytics or Google Analytics) and a good understanding of tag management tools (such as Google Tag Manager or Adobe Launch)
  • Good knowledge of the application of AdTech / MarTech
  • Experience with BI tools such as Tableau or Power BI
  • Knowledge of common, current web technologies (HTML, CSS, JavaScript)
  • A successfully completed, subject-related degree (university or technical college) with a focus on data, computer science, business intelligence, marketing/market research or analytics as well as at least 4 years of professional experience in the specified area
  • Very good English skills round off your profile.
  • A passion for data and tricky tasks as well as the willingness to always deal with new technologies and tools

Additional Information

  • We work hybrid.
  • You can work remotely or in our centrally located offices.
  • We maintain an open culture.
  • Diversity, tolerance and respectful interaction are important to us and are something we practice every day.
  • We offer real perspectives.
  • We want you to gradually educate yourself and gain expertise. Our international and constantly growing learning platform offers a first-class basis for this.
  • We enable international experiences.
  • With our “Work Your World” program you can work abroad and meet many other unicorns.
  • We give you the flexibility you need.
  • Whether you want to work part-time or need flexible working hours, we will find an individual arrangement.
  • We want you to feel completely comfortable with us.
  • In addition to team events, cultural initiatives and agency festivals, you can look forward to numerous well-being offers.
  • We support you individually!

Our Employee Assistance Program offers you individual advice and support in all situations, whether professional or private. 

Company Info.

Publicis Groupe

Publicis Groupe is a French multinational advertising and public relations company. One of the oldest and largest marketing and communications companies in the world by revenue, it is headquartered in Paris.

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Publicis Groupe is currently hiring Data Strategist Jobs in Leibnizstraße, Berlin, Germany with average base salary of €73,600 - €129,500 / Year.

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