Instagram is for everyday creativity that connects you. Understanding the people that use our app is more important than ever as we deliver on this brand promise. The Marketing Insights team at Instagram are the stewards and enablers of this brand strategy throughout the organization. We evangelize what is unique about the app, help more people unlock more value from the app, and ensure that all communications reinforce the brand and drive measurable business outcomes. This Marketing Insights Researcher is dedicated to the experiences within the app that unlock user value. We identify the products and features that are the most brand-accretive to inform the prioritization of marketing efforts. We understand ways to refine products and remove barriers to using them to maximize user value. We inspire the creation of new products that are brand-accretive, and ensure that go-to-market efforts reinforce the brand story that we are building. Marketing Insights is an integral part of the marketing team and works cross-functionally with product, UX research, and data science teams. You will influence marketing strategy, campaign development, and product roadmaps that help the billion people who use our app. The Marketing Insights Researcher is as much a strategist as a researcher. They will design, execute, and deliver high-impact primary and secondary research (both quantitative and qualitative) in order to develop strategic recommendations and drive outcomes for the business. The ideal candidate will be a flexible and agile market research expert with phenomenal analytical and communication skills. This is an individual contributor role.
Responsibilities
Minimum Qualifications
The Instagram Well-Being organization is working on ensuring that Instagram is a positive force in people’s life, the most important job we have over the next few years at Instagram. We want to make sure that people feel safe and supported when connecting with the people and things they love, and that people feel the freedom to express themselves on the platform.
Los Angeles, CA, USA
2-4 year
New York, NY, USA
2-4 year
Menlo Park, CA, USA; San Francisco, CA, USA; New York, NY, USA
6-8 year
Menlo Park, CA, USA; San Francisco, CA, USA; New York, NY, USA
4-6 year