Marketing Insights Researcher- Instagram

Key Skills

Regression Analysis, Data Analytics, R Programming

Job Description

This is an exciting time at Instagram, and understanding people is more important than ever. The Marketing Insights Researcher will be an integral part of the marketing team, and will design, execute and deliver high-impact primary research, both quantitative and qualitative. The ideal candidate will be flexible, agile, and a market research expert with phenomenal analytical and communication skills. In this role, you will work with Product, Product Marketing, Brand, Creative, UX research, Data Science teams. You will influence marketing strategy, campaign development, and measurement across the world.

Marketing Insights Researcher- Instagram Responsibilities

• Design and execute innovative quantitative and qualitative research to support the marketing organization, Instagram and Facebook at large.
• Translate research findings into actionable insights that will have an effect on reaching hundreds of millions of people.
• Communicate effectively in order to motivate people to take action in marketing and across the organization.
• Develop and drive research strategy globally.

Minimum Qualifications

• Experience with independently executing full-cycle research from research design to reporting.
• 6+ years of experience with extensive background in quantitative and qualitative research, including hands-on experience in survey/discussion guide and data analysis (weighting, data cleaning, regression, etc.).
• Experience directing agencies/vendors to deliver results.
• Experience using primary and secondary research to influence executives and colleagues.
• Experience with positioning, messaging development and optimization research.
• Experience with SPSS or R and survey programming tool.
• Experience with International Research.
• Experience with researching difficult or sensitive topics.