Senior Product Marketing Manager, Generative AI, YouTube

Key Skills

Aartificial intelligence, Information Intelligence, Marketing Strategy, Product Management, Social Media Marketing

Job Description

Minimum qualifications:

• 9 years of experience in core product marketing with landing product-related roadmap launches.
• Experience developing and influencing strategy and business plans cross-functionally.

Preferred qualifications:

• Experience in marketing shorts form video products.
• Experience in AI marketing.
• Demonstrated ability to utilize consumer research and data to drive actionable insights to inform marketing strategy and improve the consumer experience with a great passion for consumers and consumer experiences.
• Ability to work on and manage multiple projects simultaneously in a fast paced dynamic environment.
• Ability to be a strong leader and communicator to build collaborative partnerships with products and other cross-functional teams.

About the job

YouTube Marketing’s mission is to know our users, and to connect them to the magic of our products and creators. We make YouTube successful by shaping people’s perceptions of YouTube and inspiring them to engage with us. We’re also responsible for all of YouTube’s marketing activities to consumers, creators, and key opinion influencers.

In this role, you’ll drive product marketing strategy for Generative AI features across critical content verticals such as Music and Entertainment in YouTube Shorts across all devices and platforms. You will lead with the consumer insights roadmap and drive competitive analysis, positioning, objectives and metrics, and overall marketing approach. You’ll geek out on data and experiments with an insights-led mindset to identify new opportunities. Through close collaboration with the product team coupled with strategic marketing, you will deepen consumer engagement with the YouTube experience and launch new experiences.

At YouTube, we believe that everyone deserves to have a voice, and that the world is a better place when we listen, share, and build community through our stories. We work together to give everyone the power to share their story, explore what they love, and connect with one another in the process. Working at the intersection of cutting-edge technology and boundless creativity, we move at the speed of culture with a shared goal to show people the world. We explore new ideas, solve real problems, and have fun — and we do it all together.

Additional Information:

The US base salary range for this full-time position is $154,000-$236,000. Our salary ranges are determined by role, level, and location. The range displayed on each job posting reflects the minimum and maximum target for new hire salaries for the position across all US locations. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process.

Please note that the compensation details listed in US role postings reflect the base salary only, and do not include bonus, equity, or benefits. Learn more about benefits at Google.

Responsibilities

• Partner closely with the Product team to define a product vision and roadmap that can drive accelerated growth for YouTube Shorts, with the goal of driving delightful experiences for our users.
• Develop the business and marketing plan for YouTube Shorts Generative AI across the globe, partnering closely with CoEs and Regional/local teams.
• Lead the product vision for future lightweight creation experience that can continue to establish YouTube's leadership in short form video creation and consumption.