Growth Marketing Data Scientist, Creator Marketing, YouTube

Key Skills

Project management, SQL, Data Analytics, Data Warehousing

Job Description

Minimum qualifications:

• 6 years of experience in analytics.
• 4 years of people management experience.
• Experience with accessing data from an enterprise data warehouse.
• Experience with SQL.

Preferred qualifications:

• Master's degree in a quantitative discipline (e.g., Statistics, Computer Science, Math, Physics, Engineering).
• Experience creating highly successful integrated marketing campaigns with creative experience, planning, and a desire to create transformative work.
• Ability to work on multiple projects simultaneously and autonomously in a fast-paced environment.
• Passion for entertainment, creative culture, and visionary storytelling.

About the job

YouTube Marketing’s mission is to know our users, and to connect them to the magic of our products and creators. We make YouTube successful by shaping people’s perceptions of YouTube and inspiring them to engage with us. We’re also responsible for all of YouTube’s marketing activities to consumers, creators, and key opinion influencers.

In this role you will work across internal functions like Product, Engineering, Partnerships, Data Science, Go-To-Market, and Creator Insights to massage complex data into experiments, analysis, and evaluation metrics. These results will optimize the creator funnel to enhance Creator acquisition, engagement, and retention efforts. The Global Creator Marketing team focuses on making YouTube the best place for Creators by celebrating, supporting and inspiring. A core part of our job is developing and launching integrated marketing strategies that provide a 1:1 personalized experience to meet creators where they are in the YouTube lifecycle.

At YouTube, we believe that everyone deserves to have a voice, and that the world is a better place when we listen, share, and build community through our stories. We work together to give everyone the power to share their story, explore what they love, and connect with one another in the process. Working at the intersection of cutting-edge technology and boundless creativity, we move at the speed of culture with a shared goal to show people the world. We explore new ideas, solve real problems, and have fun — and we do it all together.

Responsibilities

• Manage and prioritize the delivery of project work including implementing growth science solutions, building models to drive desired behaviors, developing smart segmentation, and implementing experiments that result in actionable evaluation metrics to help guide strategic decisions to scale the business.
• Align marketing delivery and departments on a common set of standardized processes, tracking projects, and workflows from initiation to completion (e.g., requests, approvals, service level agreements, reports).
• Collaborate with the marketing research teams to develop insights to inform business opportunities, risks, and testing framework.
• Coach and grow a team on growth science/data science best practices.
• Define and implement initiative opportunity sizing, tracking, measurement, and reporting to optimize the Creator funnel and drive desired behaviors.