Java Programming, Design of Experiment, Python Programming, SQL, R Programming, SAS, SPSS Statistics
In 2018, Kantar launched the Analytics practice, an exciting new area of the business that uses cutting edge technology and solutions to creatively solve client problems for some of the world’s most recognisable brands. The Analytics practice supplements Kantar’s traditional market research services with advanced analytics techniques and technology that pull in data from across the internet; we use combinations of traditional and digital data to help brands understand their consumers, improve their products, and drive growth.
In Kantar Analytics, Principal Consultants play a leading role in the winning and delivery of programmes of work across our portfolio of research, analytics, and optimisation solutions. You will work day-to-day with your director in the development of new business and autonomously to deliver client projects, helping your project teams to extract insights from data, and translate these into actionable advice and strategies for global brands.
This role sits within the segmentation team providing support, consultancy and specialist knowledge on quantitative research methods & statistical analysis, specifically segmentation analysis. The team’s work is spread across structured survey data analytics, social media / digital data analytics, and the fusion of survey and with other data sources. The team is responsible for developing custom solutions utilising a wide range of multivariate techniques, including various types of modelling as well as more specialised market research techniques such as segmentation, market strategy, brand experience and pricing.
The role is based in Central London but currently working remotely.
Key Outcomes
Capabilities
Desirable
Location
London, More London PlaceUnited Kingdom
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Kantar is the world’s leading data, insights and consulting company. We understand more about how people think, feel, shop, share, vote and view than anyone else. Combining our expertise in human understanding with advanced technologies, Kantar’s 30,000 people help the world’s leading organisations succeed and grow.
Kantar Group is a data analytics and brand consulting company, based in London, England. It was founded in 1992, and has approximately 30,000 employees in 100 countries working in various research disciplines, including social media monitoring, advertising effectiveness, consumer and shopper behaviour, and public opinion.