Senior ROI Insights Analyst

Key Skills

Java Programming, Python Programming, SQL, PowerBI, A/B Testing, Tableau, R Programming, VBA, SAS, SPSS Statistics, Powerpoint, Mesh modelling

Job Description

Kantar is the world’s leading marketing data and analytics company. We have a complete, unique and rounded understanding of how people think, feel and act; globally and locally in over 90 markets. By combining the deep expertise of our people, our data resources and benchmarks and our innovative analytics and technology, we help our clients understand people and inspire growth.

Kantar announced a new strategy for analytics, launching the Kantar Analytics Practice in January 2018. The practice has significant assets in terms of people, technology, partnerships and client relationships due to both organic growth and acquisitions such as Analytics Quotient in 2014 and Mavens of London in 2020.

Kantar Analytics now encompasses more than 800 analytics specialists and data scientists as well as access to an enormous amount of data. From purchase and media data, to neuroscience and exit polls; from large scale quantitative studies to qualitative research and unstructured data sources.

Within Kantar Analytics, our mission is to fuse our unique human understanding and business expertise with AI-powered analytics and technology to predict consumer behaviour and deliver profitable growth.

Kantar Analytics Practice builds-on and elevates Kantar’s expertise across 5 key areas:

• Brand and Marketing ROI Analytics
• Customer Analytics
• Brand Strategy and Innovation Analytics
• Data Strategy and Engineering
• Content Analytics

These areas will be supported by the creation of:

• Technology-led Analytics platforms.
• Centres of Excellence covering product development, marketing, commercialisation.
• Analytics Delivery Centres (primarily in India) to ensure globally consistent best in class delivery, platforms and efficient treatment of data.

The Kantar Analytics strategy is central to all Divisions and Domains within Kantar and a key area for investment globally. 

We are seeking dynamic high potential Insight Analysts with a keen interest in analytics, data science and media/market research, to join this exciting and continually growing Practice within the area of Brand and Marketing ROI.

Role Expectations

• Success in this role requires that you will be a hands-on Insight Analyst who is comfortable working individually and as part of a team, delivering high quality analytic debriefs to our clients.

As a strong candidate, you will have demonstrable experience and success in these areas:

Works with the Analytics Consultant and multidisciplinary teams to deliver high quality, high impact client debriefs:

• Follows a creative storytelling process, thinking beyond PowerPoint
• Synthesises Analytics solution outputs with other data sources e.g. media spend, survey data, purchasing, behavioural, search, social, website traffic
• Designs impactful slides – with strong headings, content and conclusions
• Ensures reports are checked for accuracy and clarity
• Contributes to delivery of client debrief
• Manages follow up analysis and ensures client satisfaction
• Takes full ownership for quality of own work

Deliver high quality projects, right first time, on-time, with client impact:

• Delivers with excellence, keeping the client in mind always
• Communicates confidently with internal teams and clients
• Anticipates challenges and manages changes with a solution focused approach
• Identifies potential scope creep and acts accordingly
• Juggles multiple priorities in a in a dynamic, collaborative environment

Has a good understanding of the client business issues and how our analytic solutions will answer their questions:

• Works with the project team to deliver on client requests
• Establish client relationship during projects and become a key contact point
• Runs ancillary analysis to support client deliverable
• Ensures analysis is delivered within scope and budget
• Supports Analytic Consultants in proposals and pitches when required

Established as a trusted Insight Analyst with internal stakeholders/colleagues:

• Keeps up to date with key analytics solutions, asking questions to gain clarity
• Keeps up to date with the best ways to blend and visualise data
• Help colleagues to understand the most appropriate way to debrief analytic solutions to get the best results
• Has the confidence to challenge when appropriate
• Regularly identifies areas of continual improvement and acts to change

Qualifications

• Upper Second-Class Honours (2:1) undergraduate degree with some numeracy e.g. Economics, Psychology, Engineering, Mathematics, Statistics, Data Analytics.
• Additional benefit: post-graduate business relevant qualification, e.g. MBA, PhD, or Master’s degree in Market Research, Marketing, Operational Research or equivalent.

Languages, reading/writing/conversing

• Proficient (comfortable) or Fluent (native equivalent) in English. 
• Additional benefit: European languages, Indian languages

Analysis skills

• Proficient working with aggregated data in Excel.
• Proficient creating impactful story led client facing PowerPoint debriefs.
• Solid numeracy skills, basic statistical concepts, with demonstrable analytical mind.
• Additional benefit: experience with data visualization platforms e.g. PowerBI, Tableau.
• Additional benefit: exposure to SPSS, R, Python, SAS, SQL, Excel VBA, BrandWatch.
• Additional benefit: exposure to Marketing Mix Modelling (MMM), factor analysis, regression, path analysis, A/B testing.

Soft Skills

• Provides and accepts ideas and suggestions in a constructive manner
• Communicates in a timely, accurate and responsive fashion
• Has the client or end user at heart; always focusses on the client’s objective
• Demonstrates curiosity about how the data relates to client issues
• Demonstrates interest in topics such as: market research, marketing, branding, analytics
• Builds robust plan to achieve project goals
• Uses initiative to suggest efficiencies/better ways of working
• Takes full ownership for quality of own work
• Appraises own performance, and identifies development areas
• Accepts people for who and what they are, without ever judging them

Rewards

At Kantar we have an integrated way of rewarding our people based around a simple, clear and consistent set of principles. Our approach helps to ensure we are market competitive and also to support a pay for performance culture, where your reward and career progression opportunities are linked to what you deliver.

Shape the way you work

• Our people remain at the heart of everything we do. The care and wellbeing of the Kantar team is our highest priority.
• We believe flexibility and choice enables our people to achieve their best work and maintain a healthy balance in their home and work lives. We trust our managers and their teams to balance individual needs with those of the business and our clients, empowering them to work in a way that helps them flourish.
• We know time together fosters connection and collaboration, so we encourage our people to spend some of their working week with their team in the office. The rest of their time is spent working however best suits them.
• There is no one size fits all, so we encourage you to discuss flexible working with our talent acquisition team and also at interview stage to better understand our approach and your preferences and needs.

Location

London, More London PlaceUnited Kingdom

Kantar Rewards Statement

At Kantar we have an integrated way of rewarding our people based around a simple, clear and consistent set of principles. Our approach helps to ensure we are market competitive and also to support a pay for performance culture, where your reward and career progression opportunities are linked to what you deliver.

We go beyond the obvious, using intelligence, passion and creativity to inspire new thinking and shape the world we live in. Apply for a career that’s out of the ordinary and join us.

We want to create an equality of opportunity in a fair and supportive working environment where people feel included, accepted and are allowed to flourish in a space where their mental health and well being is taken into consideration.

We want to create a more diverse community to expand our talent pool, be locally representative, drive diversity of thinking and better commercial outcomes.

Kantar is the world’s leading data, insights and consulting company. We understand more about how people think, feel, shop, share, vote and view than anyone else. Combining our expertise in human understanding with advanced technologies, Kantar’s 30,000 people help the world’s leading organisations succeed and grow.