Head of Analytics - SEA

Key Skills

Java Programming, Leadership, Python Programming, SQL, Agile methodologies, Machine learning techniques

Job Description

This is an exciting opportunity lead the Analytics team in Insights Division, Kantar SEA. You will be inspiring and leading a team of specialists in Marketing Science, Digital Analytics, Brand & Marketing ROI, Data Engineering and CRM analytics space to accelerate growth in the analytics sector, by creating meaningful impact on our client’s businesses.

You will work with stakeholders throughout the organization to identify opportunities for leveraging data to drive business solutions, create more value from our tracking offer and lift the standard of deliverables by including the latest thinking in data analytics and visualization. Additionally, you will find new growth levers and convert new business. You will be responsible for shaping and growing the analytics team and championing the use of data to help clients with their business decisions through appropriate analytics solutions. Where necessary, you will develop training programs to skill up the understanding of analytics across the business.

Key Outcomes/Responsibilities:

Knowledge & Expertise

• Design appropriate solutions to drive meaningful insight for clients’ needs and their business
• Apply strong understanding and expertise in Market Mix Modelling and ROI Models for brands and businesses
• Prior knowledge of Search / Social analytics, Data Engineering / Visualization and CX/CRM Analytics is a good to have
• Good understanding of different Data assets / types – Tracking, Sales, Panel, Scan, POS, Search / Social , Media etc.
• Adept at using large data sets to find opportunities for optimization and using models to test the effectiveness of different courses of action.
• Use predictive modelling to increase and optimize marketing performance, revenue generation, and other business outcomes.
• Partner with COE (centre of excellence for analytics) on development and delivery of analytics solutions to clients
• Ensure insights are translated into engaging stories with clear and concise implications that will help clients make better decisions.

Practice Leadership, Business Development and Financial Management

• Develop strong plans for the analytics practice in South-East Asia
• Build client relationships and deliver to account responsibilities sufficiently to retain clients and maintain existing business
• Identify and pursue opportunities to grow existing client business, revenue, and profitability
• Actively seek new business opportunities and present in pitches
• Develop and implement new business strategy with the senior team
• Championing the commercial application of the core Analytics solutions relevant to the client. Must be aware of the broader Kantar portfolio so can connect analytics solutions for optimal impact
• Review account, project, and business profitability to identify and seek opportunities to maximize financial performance for future projects
• Accurate forecasting of accounts and new business
• Is responsible for delivering on set GM targets and maintaining profitability on accounts

Client Management and Consultancy

• Strong problem-solving skills with an emphasis on analytics solutions development
• Build professional intimacy with clients to enable deep professional trusted advisor relationships
• Coordinate with different client teams to implement models and monitor outcomes.
• Lead presentations on technically complex programs, adapting reporting styles to the needs of different clients, audiences, and situations
• Support creating thought leadership pieces around Brand growth using results from analytics.
• Demonstrate confidence and strong interpersonal skills in client facing situations
• Chair client and agency meetings
• Develops and implements account management plans for key clients
• Generate ideas and collaborate with consult with account teams to develop case studies to demonstrate value we bring for clients.
• Ensure impact reviews meet required standards, and include client feedback where appropriate for all presentations

People Development & Management

• Manage and develop a high performing and engaged team of 8-10 specialists and create a culture which fosters team collaboration, growth, and learning
• Help the team members achieve their career goals. Make sure that the team understands the impact they bring to clients and the business
• Develop training programs to deepen understanding of different analytics techniques within the team and across the business
• Play a mentorship role to key talent within the business and build talent growth plans for each specialisation area

Key capabilities

• Skilled in Marketing Mix Modelling and/or ROI models
• Adept at manipulating data sets and building statistical and machine learning models
• Hands-on experience using statistical computer languages (R, Python, SQL, etc.) to manipulate data and draw insights from large data sets.
• Has a passion for discovering patterns hidden in large data sets.
• Proven track record to consult with a variety of clients across industries and improve business results with data-based insights
• Have a challenger and entrepreneurial mentality. The candidate for this role should be comfortable with new methodologies and drive meaningful integration of analytics.
• Proven ability to manage large financial responsibility, with a driven mindset to grow revenue.
• Has a Master’s in Statistics, Mathematics, Computer Science, or another quantitative field

At Kantar we have an integrated way of rewarding our people based around a simple, clear and consistent set of principles. Our approach helps to ensure we are market competitive and also to support a pay for performance culture, where your reward and career progression opportunities are linked to what you deliver.

We go beyond the obvious, using intelligence, passion and creativity to inspire new thinking and shape the world we live in. Apply for a career that’s out of the ordinary and join us.

We want to create an equality of opportunity in a fair and supportive working environment where people feel included, accepted, and are allowed to flourish in a space where their mental health and well-being is taken into consideration.

We want to create a more diverse community to expand our talent pool, be locally representative, drive diversity of thinking and better commercial outcomes.

Privacy and Legal Statement

At Kantar, the diversity of our employees provides a richer environment for our employees and broader depth and breadth of thinking for our clients. Kantar is committed to inclusion and diversity; therefore we welcome applications from all sections of society and do not discriminate on the basis of age, race, religion, gender, pregnancy, sexual orientation, gender identity, disability, marital status or any other legally protected characteristics.

PRIVACY DISCLOSURE: Please note that by applying to this opportunity you consent to the personal data you provide to us to be processed and retained by The Kantar Group Limited (“Kantar”). Your details will be kept on our Internal ATS (Applicant Tracking System) for as long as is necessary for the purposes of recruitment, which may include your details being shared with the hiring

Location

Singapore, Scotts RoadSingapore

Kantar Rewards Statement

• At Kantar we have an integrated way of rewarding our people based around a simple, clear and consistent set of principles. Our approach helps to ensure we are market competitive and also to support a pay for performance culture, where your reward and career progression opportunities are linked to what you deliver. 
• We go beyond the obvious, using intelligence, passion and creativity to inspire new thinking and shape the world we live in. Apply for a career that’s out of the ordinary and join us. 
• We want to create an equality of opportunity in a fair and supportive working environment where people feel included, accepted and are allowed to flourish in a space where their mental health and well being is taken into consideration. 
• We want to create a more diverse community to expand our talent pool, be locally representative, drive diversity of thinking and better commercial outcomes. 
• Kantar is the world’s leading data, insights and consulting company. We understand more about how people think, feel, shop, share, vote and view than anyone else. Combining our expertise in human understanding with advanced technologies, Kantar’s 30,000 people help the world’s leading organisations succeed and grow.