Senior Principal Product Marketing Specialist

Key Skills

Aartificial intelligence, Effective communication skills, IT, Machine learning techniques, Natural Language Processing (NLP), Planning and organization, Predictive analytics, Product Management

Job Description

Looking for an opportunity to work with a collaborative team to innovate on how AI & automation can change how enterprises work? Are you excited about the possibility of working with the world’s largest brands – like Verizon, Bank of America, Starbucks, Ford, and more – to co-create product roadmaps? Are you interested in painting the vision for how generative AI can help developers, employees, and customer service agents? If you are – this is the role for you. Pega is at the forefront of the generative AI revolution. And this role is right at the center of it all.

What You'll Do at Pega:

• Own the success of developers & IT teams with Pega! Act as a strategist, advocate, and evangelist all in the pursuit of enabling Pega clients to get the most out of their platforms and their investment
• Be the subject matter expert in the organization on developer marketing – focused on building a strong community of engaged, excited, and effective developer community
• Lead the buildout of a sales & partner strategy to support enterprise IT teams in the buildout of their Pega development teams & practices
• Improve the developer experience across product, technical content, PR/media, social and all other areas affecting how developers perceive Pega
• Drive the developer success strategy from end to end:
• Analyze the market to identify key trends, opportunities and threats.
• Engage directly with clients & partners
• Collaborate with product management, sales, and marketing teams.
• Develop differentiating positioning and messages
• Define & activate ‘offers’ through the field – including development of pricing, packaging, & services
• Develop programs for thought leadership, product launch, and field enablement.
• Evangelize Pega at conferences, tradeshows, & industry events.

Who You Are:

• A developer advocate – interested in improving how systems are developed & delivered
• Confident enough to challenge anyone on their viewpoint, when it needs challenging.
• Eager to get out in front and speak your mind, at any time – whether that’s during a meeting, dinner, conference breakout, or keynote presentation.
• Energized by debating marketing, analytics & data approaches with a C-level exec.
• Tech-savvy and collaborative enough to earn the product team’s trust.

What You've Accomplished:

• 3-6 years of marketing, development, delivery, sales, product marketing, or product management experience
• Experience working in a high-tech firm, or in a marketing services/agency environment
• Exceptionally strong writing and communications skills demonstrated via technology-oriented white papers, eBooks, articles, webinars, or video content.
• Working knowledge of a quantitative discipline like marketing, statistics, economics, mathematics, data science, or analytics.
• Basic grounding in technology-enabling capabilities like AI, predictive analytics, machine learning, complex event processing, natural language processing, performance simulation, or customer decision management.

Pega Offers You:

• Opportunity to market cutting- edge technologies like generative AI, machine learning, and automation
• Competitive global benefits program inclusive of pay + bonus incentive, employee equity in the company
• Continuous learning and development opportunities
• An innovative, inclusive, agile, flexible, and fun work environment