Creative Strategist - GIPHY

Key Skills

Account Management, Data Analysis, Data science techniques, Digital Marketing, Effective communication skills, Powerpoint, Tableau

Job Description

GIPHY is seeking a Creative Strategist to join its new Ads Team. In this role, you’ll be leading the pre-sale proposal process in partnership with our sales team to help win new advertising campaigns. The Creative Strategist works closely with many teams including sales, product, marketing, account management, and Studios, in order to craft exceptional proposal pitches for our clients.

You must be confident working in a fast-paced, constantly changing environment and be comfortable managing multiple deadline-oriented projects on a daily basis. The ideal candidate will have experience with creating highly persuasive pitch decks through creative writing, packaging and positioning branded/custom content campaigns.

This position reports directly to the VP of Creative Strategy and works closely with the sales team in helping win new business. This is an opportunity to be one of the first members of GIPHY’s Ads team and an exciting new part of Shutterstock. 

The Day to Day:

• You’ll partner with Client Leads to generate innovative marketing solutions for advertisers across a variety of verticals.
• Craft compelling proposals featuring creative media strategies for proactive sales presentations and RFP replies.
• Synthesize internal and external data to compose creative proposals that are data driven and anchored in the latest trends and consumer insights. 
• Collaborate with our in-house creative and production team GIPHY Studios to pitch and produce effective original GIF Ad campaigns.
• Liaise with various internal teams (production, ad operations, data science, and product) to ensure optimal creation and distribution of GIF Ads.
• Identify new ways to communicate the value of GIPHY and its audience to advertisers through our first party data.
• Partner with Ad Operations and Account Management to create insightful campaign reporting, highlighting engaging distribution and content trends, aimed at driving campaign renewals.

What you'll bring to the role:

• 3+ years of relevant experience in creative strategy, integrated marketing/digital marketing, specializing in revenue-generating strategy and proposal pitches at a platform, publisher, or in the digital advertising space.
• Enthusiasm for learning, finding creative solutions to any problem and stellar strategic thinking.
• Expertise in designing and delivering presentations using Keynote, PowerPoint, and Slides. 
• Proficiency in efficiently completing projects while meeting multiple deadlines.
• Proven ability to collaborate with diverse stakeholders to find optimal solutions for proposals.
• Confidence presenting to clients, senior leadership, and in company-wide meetings.
• Stellar storytelling and solid data analysis skills. Bonus points for familiarity with Tableau!
• Passion for popular culture, digital media and advertising trends, as well as distribution and amplification models.
• Knowledge of GIFs and how to create them is a plus. 

About GIPHY:

The Company:

Founded in 2013, GIPHY is the first and largest GIF search engine where thousands of artists, brands, and pop culture moments make today’s expression, entertainment, and info a little more moving. GIPHY allows users to not only search for their favorite GIFs but post, embed, share, create their own, and more.

GIPHY is integrated into thousands of platforms, including iMessage, Microsoft Teams, Facebook, Instagram, WhatsApp, Snapchat, Tiktok, and Slack. We serve more than 10 billion pieces of content (GIFs, Stickers, etc.) per day, to a daily user reach of 1 billion.

We’re a creative and passionate group of GIF-obsessed individuals continuing to build out what we believe is the future of communication. We have big goals and are looking for talented people to join us.

Additional Information:

At GIPHY, we believe that a diverse, equitable and inclusive workplace makes us a more balanced and more competitive company. We welcome people from all backgrounds, ethnicities, cultures, and experiences. GIPHY is an equal opportunity employer. We do not discriminate on the basis of race, color, ancestry, religion, national origin, sexual orientation, level of education, age, citizenship, marital or family status, disability, gender identity or expression, veteran status, or any other legally protected status. We will ensure that individuals with disabilities are provided a reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment.

Why Shutterstock:

• You have a direct impact on the success of the company. Your team’s work matters and is essential to the evolution of our core business!
• Executive leadership cares personally. They prioritize growth and planning your career path with your goals and passions in mind
• Flexibility to work between home and offic.
• Extensive and competitive benefits package.

The pay range for this position is below:

• 100,000 - 120,000 per year in New York

Shutterstock Values

We are one team collectively focused on creating an unrivaled experience for our Customers and Contributors. Our Values represent the mindset of the employee who will thrive at Shutterstock. If you are passionate about what you do, and want to become part of a cutting-edge technology company building industry leading products, please apply.

Shutterstock is an Equal Opportunity Employer. Suitably qualified and eligible candidates are encouraged to apply regardless of age, color, disability, national origin, ancestry, race, religion, gender, sexual orientation, gender identity and/or expression, veteran status, genetic information, or any other status protected by applicable law.