B2B Marketing Campaign Analyst

Key Skills

Adobe Analytics, B2B, Data science techniques, Data Visualization, Effective communication skills, Google-Analytics, Marketing analytics, Microsoft Office suites, Microsoft-Excel, Optimization, PowerBI, Powerpoint, Python Programming, R Programming, SQL, Statistics

Job Description

The Job:

• Partner with Campaign Managers to build audience target lists for demand generation campaigns. 
• Assist with building interactive dashboards to deliver insights for SendTech using data from multiple data sources to help optimize marketing budget. 
• Maintain existing marketing attribution framework and improve the algorithmic model using data science techniques.
• Develop a regular cadence of delivering data-driven insights to marketing stakeholders and executive leadership. 
• Consistently respond to stakeholder requests in an accurate, timely, and professional manner. 

Required Qualifications: 

• Bachelor’s in technology or BS/MS in a quantitative/analytical discipline such as Analytics, Statistics, Economics, Data Science, and/or Applied Math.
• At least four years of experience delivering data-driven insights for multiple stakeholders. 
• At least four years of experience with advanced SQL.
• At least two years’ experience with Python or R. 
• Advanced-level proficiency in Microsoft Office (e.g., Excel and PowerPoint) 
• At least two years of experience with data visualization tool like Power BI.
• Analytical thinker with a strong passion for visualization, analysis, and evangelizing data usage. 
• Strong project management and prioritization skills. Must have the ability to manage multiple priorities in-order-to meet timelines.
• Prior experience delivering results and working and coordinating with delivery teams across time zones. 
• Excellent written and verbal communication skills. Strong ability to influence senior leadership decision-making and secure executive level buy-in. 

Preferred Qualifications:

• Experience in B2B marketing.
• Experience with marketing campaign planning, execution, reporting, and optimization, including basic understanding of key marketing terminology. 
• Experience analyzing digital web marketing performance using tools like Google Analytics, Adobe Analytics, etc.

We will:

• Provide the will: opportunity to grow and develop your career

• Offer an inclusive environment that encourages diverse perspectives and ideas
• Deliver challenging and unique opportunities to contribute to the success of a transforming organization
• Offer comprehensive benefits globally (PB Live Well)

Pitney Bowes is an equal opportunity employer that values diversity and inclusiveness in the workplace.

All interested individuals must apply online.