Manager, Marketing Analytics

Key Skills

Hypothesis testing, PowerBI, Python Programming, Regression Analysis, Scrum Agile Methodology, SQL, Tableau

Job Description

Overview

Discover impactful data insights for a fortune 200 company with some of the most iconic brands! Have a bachelor’s degree with seven years’ experience in analytics or marketing analytics? Have experience working with consumer data? If so, we want to speak with you!

We are seeking a Manager, Marketing Analytics to join our Digital Marketing Services group in Richmond, VA, or we are open to remote work arrangements.

As a Manager, Marketing Analytics you’ll be responsible for discovering impactful data-driven insights and propelling our consumer-centric vision across multiple channels and brands. In addition, this role will involve the management of third-party resources to drive Altria towards its digital analytics vision.

What you’ll be doing:

• Integrate disparate data sources to analyze campaign performance and consumer response trends
• Incorporate activation objectives, historical trends and budget allocations to identify ideal audience strategies
• Combine technical knowledge with business strategy to translate complex analytics into useful recommendations to optimize future activations
• Analyze target audience segments to identify key behavior drivers and enhance marketing flows
• Collaborate with internal data science teams to enhance audience segmentation approach, consumer propensity model portfolio and channel-specific forecasts
• Elevate emerging data needs to our internal Data Strategy group to drive enhancements in our portfolio of consumer-centric data sets
• Lead 3rd party resources to deliver high quality consumer journey analytics and non-ML models
• Serve as a strategic thinking partner to teammates and stakeholders by sharing expertise and experiences

What we want you to have:

• Bachelor's degree in Economics, Business Analytics, Marketing, or a related field
• Master’s degree in a quantitative field preferred but not required
• 7+ years of relevant work experience in analytics or marketing analytics; working knowledge of common marketing channels
• Demonstrated application of technical skills with consumer data sets:
• SQL
• Python or R a plus
• Demonstrated knowledge of intermediate statistical processes such as correlations, regressions, hypothesis testing
• Excellent written and verbal communication skills with demonstrated ability to communicate data and technical aspects to stakeholders having varying technical and data knowledge
• Demonstrated experience leading cross-functional teams and influencing others without authority
• Demonstrated strategic and creative thinking skills
• Understanding of common martech platforms/tools such as Adobe preferred
• Previous experience in visualization tools such as Tableau, Power BI a plus
• Previous experience in Agile Methodology a plus