Associate Manager, Marketing Analytics

Key Skills

Effective communication skills, PowerBI, Python Programming, SQL, Tableau, Technical recruiting

Job Description

Overview

Discover impactful data insights for a fortune 200 company with some of the most iconic brands! Have a bachelor’s degree with five years’ experience in analytics or marketing analytics? Have experience working with consumer data? If so, we want to speak with you!

We are seeking an Associate Manager, Marketing Analytics to join our Digital Marketing Services group in Richmond, VA, or we are open to remote work arrangements.

This role will be responsible for discovering impactful data-driven insights and propelling our consumer-centric vision across multiple channels and brands.

What you’ll be doing:

• Integrate disparate data sources to analyze campaign performance and consumer response trends
• Incorporate activation objectives, historical trends and budget allocations to identify ideal audience strategies
• Combine technical knowledge with business strategy to translate complex analytics into useful recommendations to optimize future activations
• Analyze target audience segments to identify key behavior drivers and enhance marketing flows
• Collaborate with internal data science teams to enhance audience segmentation approach, consumer propensity model portfolio and channel-specific forecast
• Partner with adjacent digital teams to streamline common analytical methods into reporting solutions
• Act as a data steward and partner with internal data strategy and governance teams to address data quality, new data collection formats and use cases
• Serve as a strategic thinking partner to teammates and stakeholders by sharing expertise and experiences

What we want you to have:

• Bachelor's degree in Economics, Business Analytics, Marketing, or a related field
• Master’s degree in a quantitative field preferred but not required
• 5+ years of relevant work experience in analytics or marketing analytics; working knowledge of common marketing channels
• Demonstrated application of technical skills with consumer data sets:
• SQL
• Python or R a plus
• Working knowledge of introductory statistics
• Excellent written and verbal communication skills with demonstrated ability to communicate data and technical aspects to stakeholders having varying technical and data knowledge
• Demonstrated experience leading cross-functional teams and influencing others without authority
• Demonstrated strategic and creative thinking skills
• Previous experience in visualization tools such as Tableau, Power BI a plus
• Previous experience in Agile Methodology a plus

In addition to the opportunity to apply and develop your skills toward key business objectives, we offer an excellent compensation package including a competitive base salary, comprehensive health/vision/dental insurance, participation in our deferred profit sharing and incentive compensation programs as well as a relocation assistance package.

Sponsorship

Immigration Sponsorship is not available for this role.