Senior Director, Data & Technology Consulting

Key Skills

Analytical and Problem solving, Client Handling, Data Analytics, Data science techniques, Digital Marketing, Effective communication skills

Job Description

Responsibilities

The Senior Director, Data and Technology Consulting will work to deliver high-quality consultative guidance in marketing/ad technology, rooted in driving business value for clients. In collaboration with the media teams (planning, digital, marketing sciences) and in collaboration with data and technology partners, you will have responsibility to deliver projects related to advertising and marketing technologies (identity, data infrastructure, 1p data, etc). Success in this role requires a demonstrated ability to collaborate with a variety of stakeholders within the agency (media teams, operations teams, technology teams), a passion for solving Client business challenges and the ability to effectively manage projects to drive them to completion on time with the right level of quality.

 Responsibilities include:

• Developing and managing relationships with Clients to address their needs in the data, adtech and martech space
• Identifying Client’s business issues and forming hypotheses and solutions on how marketing/ad technology and data strategies can influence Client goals
• Providing consultative services to Clients on a broad set of advertising and marketing technologies
• Delivering innovative solutions to clients’ business problems and driving adoption of new approaches with support from the centers of excellence
• Planning and estimating delivery work, focusing on resource planning, scope, and dependencies,
• Developing and managing project plans, ensuring proper and timely completion of all critical tasks and delivery against client and agency needs.

Required Skills

• Industry Knowledge in marketing and/or advertising technology and data.
• Ability to navigate ambiguity and ask clarifying questions to get alignments on needs.
• Experience in integrated marketing related to media and/or customer journey development, including budgeting, revenue forecasting, ROI development.
• Expertise in audience-based marketing and data-driven advertising
• A passion for new technologies in the advertising space and a real curiosity for innovation
• Solution development: analytic skills, critical thinking and clarifying strategic & operational issues as relates to marketing/ad technology and data. Problem-solving skills to drive issues to resolution.
• Stellar communication and presentation skills: we need someone who is articulate, engaging and straightforward – and, above all, can effectively and convincingly translate unstructured business solutions into innovative customer marketing programs

Education and Experience

• 10-12 years of strategy/operations/technology experience in advertising, management consulting, marketing or digital consulting
• Knowledge of agency-side media campaign planning and execution process is desirable, but not required
• Bachelor's degree from an accredited institution