Senior Director, Marketing Science

OMD Worldwide
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Job Description

OMD USA is a proud part of the global OMD network. In the US, we have 2,250+ people across 9 offices, dedicated to delivering insights that unlock demand potential, ideas that ignite consumer desire and results that accelerate business growth for our clients. We are a dynamic, creative and influential agency network that collectively combines to make OMD the most awarded agency network in the world. Qualifications • Bachelor’s degree in Math, Economics, Engineering, Social Sciences, Finance, Analytical Fine Arts, or Business/Marketing fields, masters or work equivalent experience a plus • 13-14 years of experience, preferably in marketing for at least 8-10 years • Analytic Capabilities: Ability to think logically and use quantitative techniques to solve problems such as campaign analysis, optimization, data management, data operations and/or predictive modeling • Client Relationships - Experience leading and partnering with key senior decision-making clients • Management - Prior management of teams of 5+ Marketing Science staff including Director and below • Business - Contributor toward growth and revenue goals through retention of clients • Data Knowledge - Broad experience using different types of behavioral data and/or syndicated research data sources • Data Strategy - Experience developing or contributing to Data Strategy and knowledge of 2nd and transparent 3rd party (non-DMP) data sources for the purposes of data partnerships and audience building • Strategic Mindset and Creativity - Proven ability to deeply understand the client’s business and bring strategic business thinking to drive the most effective media, audience and data strategy in partnership with planning • Cross-Channel Analytics - Experience with marketing mix modeling/econometric analysis and Multi-touch attribution for offline and online channels. Working understanding of offline and online channel KPI’s • Media Foundations - Advanced understanding across client verticals of media strategy, budget setting and channel selection • Survey Design - Solid understanding of quantitative and qualitative survey design and analysis experience • Data Science - Ability to manage and direct Data Science staff and understand their work at a detailed enough level to ensure methodology and accuracy • Structured Analysis/Statistical Understanding - Experience structuring analyses to get the most accurate read; knowledge of statistical significance and ability to ensure and communicate relative confidence and risk levels. • Strong proficiency with MS Excel, PowerPoint are a must • Breadth of experience using: o Ad-serving and web analytics tools (DCM, DV360, IAS/Moat, Facebook Advanced Analytics, Google ADH, Google Analytics, Adobe, etc.) o Behavioral data sources (Acxiom, Experian, Clickstream, Location, IRi, Liveramp) o Syndicated research sources/tools (Gfk, MRI, Simmons, Scarborough, IMS, Nielsen, comScore) o Cross-media brand lift research (Kantar, Lucid, etc.) • Experience with two or more: o Data visualization tools such as Tableau, Datorama, Alteryx o SQL, R, Python or other advanced analytics software packages o Concepts of database design and SQL Responsibilities As a Senior Director on OMD’s Marketing Science team, you will be accountable for the direction of an analytics program, manage a team, and deploy both strategic and campaign work. You will be provided opportunity to and expected to own multiple key client program manager relationships. You will use your strong analytic and technical knowledge to assume accountability for our client’s business performance that result in award winning, case study work, while also advancing your career. As a Sr. Director you may be part of a larger Marketing Science team, or you may lead your own account with a team below you. Client Relationship Management, Growth & Retention • Client Trust - Lead and own multiple key client relationships, building trust through those relationships and positively driving the client’s business • Client Presentation - Hone presentation skills and being quick on your feet when asked tough client questions • Collaboration - Partner with Senior client leadership teams and planning to ensure client satisfaction • Thought Leadership - Contribute to insights and thought leadership around business and media strategy for client facing deliverables • Business - Be accountable for the retention and/or when possible growth of Marketing Science, and positive client satisfaction scores Team Operations • Team Leadership - Be accountable for bringing leadership to the account and the broader Marketing Science team • Team Management - Grow your management career by having Managers, Associate Directors and Directors reporting into you and managing their workload and career development • Hiring - Leading/Participate in the hiring process for the rest of the Marketing Science team • Estimates - Lead efforts to estimate time to create deliverables and support the Marketing Science lead in scope development and management Audience Discovery & Strategy • Audience Strategy - Lead collaboration with Planning to create the macro audience strategy for the account overall and at the campaign level when needed • Data Strategy - Oversee and direct the Data Science team on advanced audience query definition and development • Data Analysis - Lead team in analysis of the audience data using multiple data sources to help direct overarching audience strategy • Data Analysis Management - Manage your team to organize and analyze data to facilitate insight generation for which you will be responsible • Data Sources - Apply advanced understanding of Audience data sources and how to best leverage them for each type of analysis Measurement & Reporting • Measurement - Apply advanced measurement strategy, frameworks and technology • Benchmarks & Goals - Oversee of the creation of benchmarks and targets based on historical campaign data • Reporting & Optimization - Be accountable for the quality of reports and the insights generated • Test Design - Lead creation of the framework for development of learning agendas and test plans • Attribution - Direct and collaborate with Data Science on attribution design and analysis • Insights - Ensure macro insight development for campaign performance and optimization that ladder up to the overall strategic objectives of the account Data Strategy & Technology • Data Technology Utilization - Lead team to coordination and oversee of the Data Operations team for automation and improved processes for efficiencies • Data Management - Be accountable for the overall health of the data on the account, and management of the staff who are responsible for it • Data Visualization - Lead team in design direction and requirements gathering support for any data visualization • Test Deployment - Be accountable for ensuring quality of test deployment working with your team • Attribution Deployment - Lead team in coordination with Data Science on attribution deployment and data collection • Ad Operations - Apply advanced understanding of Ad Operations and QA procedures • AdTech/MarTech - Lead team in their evaluation and comparison of data, ad and Martech vendors • Data Acquisition - Lead team in their identification and evaluation of new data sources and the purchase of those data sources if necessary, for the account OMD is An Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status, age or any other federally protected class.

Company Info.

OMD Worldwide

OMD Worldwide is a media communications agency. It is a subsidiary of Omnicom Group and an Omnicom Media Group agency considered the holding company's "media specialist brand". Omnicom Media Group is the media services division of Omnicom Group.

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    New York City, NY, United States
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